Insights
Articles on operations, manufacturing, engineering, decision making, finance and business. Organised by subject, so you can find what matters to you.
How to choose between loans and investors using ten questions on cash flow, margins, security, ownership and capacity, plus customer funding and frugal ways to expand.
11 min read
How owners can hand over real responsibility while keeping control: give ownership, separate making from checking, build simple routines, and step back gradually.
10 min read
Practical forecasting and planning for small manufacturers: simple forecasting methods, measuring forecast error, safety stock, reorder points, order quantities and a monthly planning meeting.
10 min read
How to design customer experience deliberately: map touchpoints, keep promises, reduce effort, respond fast, recover well from mistakes and measure satisfaction, effort, NPS and resolution time.
10 min read
A seven-part framework for small-business advertising: define the ideal client, write a magnetic headline, sell outcomes, state a unique proposition, offer a guarantee, show proof and ask for action.
10 min read
Place useful prompts where work happens, connect new actions to reliable moments and adjust physical and digital environments so important routines are easier to remember.
12 min read
Use cues, expected benefits, responses and consequences to examine a recurring work habit, identify what sustains it and test a practical change without guessing at motives.
12 min read
Use the five-A customer path to find where your marketing leaks: measure conversion from awareness to appeal, enquiry, purchase and advocacy, then fix the weakest stage first.
10 min read
Discount strategy for small businesses: good reasons to discount, fifteen discount types, the extra volume a discount needs to break even, and how to avoid training customers to wait.
10 min read
A practical guide for small Australian manufacturers starting to export: export readiness, choosing products and markets, finding buyers, pricing and Incoterms, logistics, payment methods and support.
10 min read
How businesses account for small investments in other companies' shares, how fair value is measured for listed and unlisted shares, and why market swings can flow straight into reported profit.
10 min read
Where strong business ideas come from and how to test them cheaply: gaps between expectation and offer, asset-light models, networking, A/B testing, minimum viable products and the Lean Canvas.
10 min read
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