Insights topic

Design

7 articles on this topic.

Articles tagged Design

Business

Designing clear cues for better work habits

Place useful prompts where work happens, connect new actions to reliable moments and adjust physical and digital environments so important routines are easier to remember.

12 min read

Business

First impressions and the 12×12×12 rule

People form impressions within moments. What the popular 12×12×12 rule captures, what research on first impressions supports, and how to start well without pretending.

10 min read

Products

Owning a place in the customer's mind

Why products that customers choose out of habit and trust can earn for decades without changing, and what product designers can learn from that kind of durability.

10 min read

Products

The empathy map: seeing your customer from the inside

An empathy map captures what a customer says, thinks, does and feels. How to build one from real evidence, how sales and product teams use it, and the mistakes that turn it into guesswork.

10 min read

Technology

Why this website has no database

The GoCore website is static: plain files, generated in advance and served from the edge. Why we chose that, and what we gave up in return.

10 min read