Insights topic
44 articles on this topic.
A seven-step system for using social media to produce business results rather than just likes: set goals, know your audience, build a content workflow, listen, publish, audit and handle service.
10 min read
A practical guide to customer feedback for small businesses: why it matters, digital and offline channels, designing short surveys, calculating NPS correctly, analysing results and closing the loop.
10 min read
How to calculate customer lifetime value and customer acquisition cost, measure retention and churn, compare repeat and referral businesses, and grow customer value through the loyalty ladder.
10 min read
How to design customer experience deliberately: map touchpoints, keep promises, reduce effort, respond fast, recover well from mistakes and measure satisfaction, effort, NPS and resolution time.
10 min read
A seven-part framework for small-business advertising: define the ideal client, write a magnetic headline, sell outcomes, state a unique proposition, offer a guarantee, show proof and ask for action.
10 min read
Use the five-A customer path to find where your marketing leaks: measure conversion from awareness to appeal, enquiry, purchase and advocacy, then fix the weakest stage first.
10 min read
Discount strategy for small businesses: good reasons to discount, fifteen discount types, the extra volume a discount needs to break even, and how to avoid training customers to wait.
10 min read
A practical guide for small Australian manufacturers starting to export: export readiness, choosing products and markets, finding buyers, pricing and Incoterms, logistics, payment methods and support.
10 min read
A practical guide for freelancers and solo professionals: choosing what to offer, setting up, managing time, contracts and money, building a client portfolio, pricing, quiet periods and scaling up.
10 min read
How gamification works in business: points, scorecards, challenges, leaderboards and rewards, designing loyalty programs that pay, using game mechanics with employees, and the pitfalls.
10 min read
What industry associations, professional bodies and chambers of commerce offer small businesses, how to choose and join the right ones, and how to get real value from membership.
10 min read
Low-budget marketing for small businesses: customer appreciation, useful content, contests, testimonials, webinars, networking, local media, reactivating customers and partnerships.
10 min read
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