Why many business problems come from doing things out of sequence, and an eight-step order for building or fixing a business, from the customer's problem through to scaling, profit and purpose.
Where strong business ideas come from and how to test them cheaply: gaps between expectation and offer, asset-light models, networking, A/B testing, minimum viable products and the Lean Canvas.
A practical framework for deciding whether to make parts in-house or outsource them: volume, utilisation, capability, cost, control, risk and how to protect your design.
How small businesses can innovate: start from customers' future needs, learn from technology shifts, focus narrowly, borrow ideas from other industries and use a five-step framework.
The bigger the hassle you solve, the bigger the premium or market share you earn. Ten kinds of customer pain, from wasted time to costly equipment, with examples and how to find them in your market.
User experience beyond software: removing unneeded features, designing from research not opinion, in-store, phone and online journeys, trials, and making business-to-business ordering easy.
Buffett reads financial statements to find durable businesses. Read in reverse, the same signals become a design checklist for anyone building a business from scratch.
Why rough prototypes are often more useful than polished ones, how to decide what each prototype should learn, and how to keep early tests cheap, quick and honest.
How overheads and research spending reveal whether a business must keep running just to stay in place, and what product businesses can learn from that.
Why products that customers choose out of habit and trust can earn for decades without changing, and what product designers can learn from that kind of durability.
An empathy map captures what a customer says, thinks, does and feels. How to build one from real evidence, how sales and product teams use it, and the mistakes that turn it into guesswork.
A practical way to judge whether a product solves enough of a real problem to justify the time, money and risk of building it.
·10 min read
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