Why capital follows businesses that have proven customers and unit economics, how to start with little capital through partnerships and customer funding, and ten questions for choosing debt or equity.
What ERP actually does, when a small business needs one, how to choose a system by starting from your problems, and how to implement it without the classic failures.
How to find and choose a co-founder: why complementary skills matter, deciding equity fairly, defining roles, testing compatibility, vesting and shareholder agreements, and what investors look for.
How to judge a potential employer before accepting: the problem it solves, business model, culture, people, durability, role fit and career path, plus checking an Australian job offer.
How to decide what your business will be known for: four kinds of customer value, the price–quality map, why positioning needs separate brands, and how each department must change to deliver it.
How a parent and its subsidiaries are combined into one set of accounts: adding line by line, eliminating the investment and intra-group dealings, recognising goodwill and non-controlling interests.
A practical guide to cost control for product and manufacturing businesses: understand cost of goods sold, materials, labour, variable costs, equipment utilisation and cash.
How core values shape beliefs and culture, how to define and embed them, and the fundamentals they should support: honest customers, fair suppliers, family governance, teams and discipline.
How to compare all the costs and benefits of a decision, including hidden, opportunity and intangible ones, then test it with payback, NPV and sensitivity, using a worked machine purchase.
A practical guide to customer feedback for small businesses: why it matters, digital and offline channels, designing short surveys, calculating NPS correctly, analysing results and closing the loop.
How to calculate customer lifetime value and customer acquisition cost, measure retention and churn, compare repeat and referral businesses, and grow customer value through the loyalty ladder.
Plain-language cyber security for small businesses and manufacturers: common attacks such as phishing and invoice fraud, the Essential Eight controls, backups, staff training and what to do when hit.
·10 min read
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