Insights category

Ideas

Observations, concepts and exploratory thinking.

Articles in Ideas

Ideas

Framing, certainty and the limits of rational choice

Decision theory describes how choices should be made; people often choose differently. How the certainty effect, framing and prospect theory shape real decisions, and how to design around them.

10 min read

Ideas

The psychology of bubbles: why sensible people join in

Bubbles are not driven only by greed or foolishness. Extrapolation, herding, social proof, overconfidence and fading memories lead sensible people to join in. How to recognise and resist them.

10 min read