Insights topic
76 articles on this topic.
A seven-step system for using social media to produce business results rather than just likes: set goals, know your audience, build a content workflow, listen, publish, audit and handle service.
10 min read
Make requests, set boundaries and discuss difficult feedback clearly and respectfully, with a practical method for reaching workable agreements in a small business.
12 min read
Why many business problems come from doing things out of sequence, and an eight-step order for building or fixing a business, from the customer's problem through to scaling, profit and purpose.
10 min read
How small businesses build strong brands without big advertising budgets: a product worth talking about, kept promises, umbrella branding, creative consistency, community and purposeful publicity.
10 min read
Build a professional reputation through accurate claims, dependable commitments and honest handling of mistakes, with practical habits for founders and small teams.
12 min read
Why capital follows businesses that have proven customers and unit economics, how to start with little capital through partnerships and customer funding, and ten questions for choosing debt or equity.
10 min read
How to decide what your business will be known for: four kinds of customer value, the price–quality map, why positioning needs separate brands, and how each department must change to deliver it.
10 min read
How core values shape beliefs and culture, how to define and embed them, and the fundamentals they should support: honest customers, fair suppliers, family governance, teams and discipline.
10 min read
A practical guide to customer feedback for small businesses: why it matters, digital and offline channels, designing short surveys, calculating NPS correctly, analysing results and closing the loop.
10 min read
How to calculate customer lifetime value and customer acquisition cost, measure retention and churn, compare repeat and referral businesses, and grow customer value through the loyalty ladder.
10 min read
How to design customer experience deliberately: map touchpoints, keep promises, reduce effort, respond fast, recover well from mistakes and measure satisfaction, effort, NPS and resolution time.
10 min read
A seven-part framework for small-business advertising: define the ideal client, write a magnetic headline, sell outcomes, state a unique proposition, offer a guarantee, show proof and ask for action.
10 min read
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