Insights topic
24 articles on this topic.
A practical guide to customer feedback for small businesses: why it matters, digital and offline channels, designing short surveys, calculating NPS correctly, analysing results and closing the loop.
10 min read
Where strong business ideas come from and how to test them cheaply: gaps between expectation and offer, asset-light models, networking, A/B testing, minimum viable products and the Lean Canvas.
10 min read
Why founders should learn every role, how to map and interview stakeholders for 90 days, design an offer that solves all their problems, and adapt as customer behaviour shifts.
10 min read
Practical market research for small businesses: what to learn about customers and competitors, surveys, interviews, observation, field trials, review mining, secondary data and honest answers.
10 min read
The bigger the hassle you solve, the bigger the premium or market share you earn. Ten kinds of customer pain, from wasted time to costly equipment, with examples and how to find them in your market.
10 min read
How to run a SWOT analysis that produces decisions rather than a list: separate internal and external factors, gather evidence, prioritise, and turn findings into strategies with the TOWS matrix.
10 min read
Make useful progress visible, choose measures that reflect the purpose of the work and build a practical restart plan for routines that get interrupted.
11 min read
Turn observations into practical improvements by defining the problem, checking authority, involving affected people and carrying a small trial through to a useful decision.
12 min read
No single signal proves a bubble, but certain warning signs tend to appear together. A grouped checklist for judging whether a boom has become dangerous.
11 min read
Why ten years of steady, rising earnings tell you far more than one record result, and how to separate a business's real earning power from one-off gains.
10 min read
Buffett reads financial statements to find durable businesses. Read in reverse, the same signals become a design checklist for anyone building a business from scratch.
10 min read
Decision theory describes how choices should be made; people often choose differently. How the certainty effect, framing and prospect theory shape real decisions, and how to design around them.
10 min read
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