Insights category
Product creation, validation, design and manufacturing.
Where strong business ideas come from and how to test them cheaply: gaps between expectation and offer, asset-light models, networking, A/B testing, minimum viable products and the Lean Canvas.
10 min read
How small businesses can innovate: start from customers' future needs, learn from technology shifts, focus narrowly, borrow ideas from other industries and use a five-step framework.
10 min read
User experience beyond software: removing unneeded features, designing from research not opinion, in-store, phone and online journeys, trials, and making business-to-business ordering easy.
10 min read
Why rough prototypes are often more useful than polished ones, how to decide what each prototype should learn, and how to keep early tests cheap, quick and honest.
11 min read
Why products that customers choose out of habit and trust can earn for decades without changing, and what product designers can learn from that kind of durability.
10 min read
An empathy map captures what a customer says, thinks, does and feels. How to build one from real evidence, how sales and product teams use it, and the mistakes that turn it into guesswork.
10 min read
A practical way to judge whether a product solves enough of a real problem to justify the time, money and risk of building it.
10 min read
Engineering & project enquiry support
Welcome to KEVOS. I can help identify the most relevant engineering, manufacturing, operations or project support for your requirement, explain how engagement works, and guide you to the right next step.
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