How to run a SWOT analysis that produces decisions rather than a list: separate internal and external factors, gather evidence, prioritise, and turn findings into strategies with the TOWS matrix.
How investors with significant influence account for their share of another company's results, why dividends reduce the investment, and the traps hidden in equity-accounted profits.
What founders should focus on at each stage: crisp ideas backed by data, MVPs proven by repeat buyers who are strangers, density-led growth, avoiding arrogance and building discipline.
How the one-third rule splits revenue into product cost, operating cost and profit, how to apply it to manufacturers and services, what it reveals about your business and where it falls short.
Why giving away useful knowledge wins customers, and how to test content against five qualities: trustworthy, helpful, inspiring, necessary and kind. With formats and a content plan.
Make useful progress visible, choose measures that reflect the purpose of the work and build a practical restart plan for routines that get interrupted.
Why a registered trade mark matters: exclusive rights, trust, asset value, licensing and franchising, action against copycats, overseas protection and how registration works in Australia.
How small businesses can capture and use customer, sales, operations and quality data with CRM and ERP tools, start from questions, protect privacy and security, and avoid common traps.
Translate the kind of professional you want to be into observable actions, build evidence through repetition and keep your working identity flexible as responsibilities change.
Turn observations into practical improvements by defining the problem, checking authority, involving affected people and carrying a small trial through to a useful decision.
How small businesses can understand customer buying patterns, use everyday habits creatively, spot trends early with simple tools, adapt their model and use customer data responsibly.
Australian standards follow IFRS; much international material follows US GAAP. Where the two differ for equity investments, associates, control, business combinations and goodwill, and why it matters.
·10 min read
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