The forgetting curve: why training fades and how to make it stick
Most of what we learn in a workshop is gone within weeks. What the forgetting curve tells us about memory, and practical ways to turn training into lasting skill.
10 min read
Insights
Practical reading for business owners.
Articles on operations, manufacturing, engineering, decision making, finance and business. Organised by subject, so you can find what matters to you.
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The psychology of bubbles: why sensible people join in
Bubbles are not driven only by greed or foolishness. Extrapolation, herding, social proof, overconfidence and fading memories lead sensible people to join in. How to recognise and resist them.
10 min read
The sales funnel explained: stages, leaks and the numbers that matter
What a sales funnel is, how opportunities move through it, where they leak out, and how to measure and improve each stage without chasing vanity numbers.
10 min read
The value of information: when is it worth finding out more?
Information is only valuable if it could change your decision. How to calculate the value of information, judge whether a test is worth its cost, and avoid analysis that changes nothing.
10 min read
Thinking in probabilities: degrees of belief for better decisions
Probability is a language for uncertainty. How degrees of belief, distributions, conditional probability and Bayes' rule help you reason clearly about evidence and risk.
10 min read
"This time is different": the stories that inflate bubbles
Every bubble comes with a persuasive story about a new era. Why those stories are usually partly true, how they get stretched too far, and how to test a new-era claim.
10 min read
Turning business goals into a workable strategy
Use five planning questions to connect your current position, future goals and practical choices, then turn the answers into a plan your small business can act on.
13 min read
Utility: putting a value on outcomes when choices are uncertain
Expected value is not enough when outcomes are risky. How utility theory, rational preferences, risk attitudes and the maximum expected utility principle help make consistent choices.
10 min read
Wealth effects: how rising asset prices change the way people spend
When shares or homes rise in value, people feel richer and often spend more, save less or borrow. How wealth effects work, why they reverse, and what they mean for businesses.
10 min read
After the peak: what happens when a bubble bursts
When a bubble bursts, falling prices, distressed borrowers, cautious banks and wary consumers can turn a market correction into a recession. How the bust unfolds and how recovery comes.
10 min read
Why bubble warnings come too early, and why timing is so hard
People who warn of bubbles are often right about the risk and wrong about the timing. Why warnings arrive early, why markets can stay overvalued for years, and how to act without predicting the top.
10 min read
Why business development is everyone's job
Nothing moves in a business until someone wins a customer. Why business development matters at every level, what it really involves, and how non-salespeople can do it well.
11 min read
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