Insights topic
76 articles on this topic.
The bigger the hassle you solve, the bigger the premium or market share you earn. Ten kinds of customer pain, from wasted time to costly equipment, with examples and how to find them in your market.
10 min read
Why stories persuade more than facts, the seven business benefits of storytelling, the Dragonfly Effect framework, story structures for case studies and pitches, and how to tell stories honestly.
10 min read
Why giving away useful knowledge wins customers, and how to test content against five qualities: trustworthy, helpful, inspiring, necessary and kind. With formats and a content plan.
10 min read
How small businesses can capture and use customer, sales, operations and quality data with CRM and ERP tools, start from questions, protect privacy and security, and avoid common traps.
10 min read
How small businesses can understand customer buying patterns, use everyday habits creatively, spot trends early with simple tools, adapt their model and use customer data responsibly.
10 min read
User experience beyond software: removing unneeded features, designing from research not opinion, in-store, phone and online journeys, trials, and making business-to-business ordering easy.
10 min read
How start-ups and small firms can dominate a focused first market, size the opportunity, measure product traction, build distribution and expand to the next market with discipline.
10 min read
How to grow share in an existing market: ten market-penetration strategies, removing customers' options and objections, and twelve legitimate barriers that protect your position.
10 min read
Rapport is the mutual understanding that makes honest conversation possible. Practical ways to build it, techniques that backfire, and how to know what to practise.
10 min read
Why Warren Buffett looks for businesses whose advantage lasts for decades, the three shapes that advantage usually takes, and what it means for anyone building a business.
10 min read
Should you stick with what works or try something new? The bandit problem formalises this dilemma. How exploration strategies work and how to apply them to marketing, products and suppliers.
10 min read
People form impressions within moments. What the popular 12×12×12 rule captures, what research on first impressions supports, and how to start well without pretending.
10 min read
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