Insights category
Operations, building businesses, systems and decisions.
Social skills for business people: reading non-verbal signals, listening, starting conversations, empathy and follow-up, and influencing by connecting first rather than pushing to convince.
10 min read
The bigger the hassle you solve, the bigger the premium or market share you earn. Ten kinds of customer pain, from wasted time to costly equipment, with examples and how to find them in your market.
10 min read
Twelve start-up business model patterns, from digitising paper records to value-added platforms, local support and packaging innovation, with cautions and uses for small firms.
10 min read
Why food suits many founders, how to build a local food brand step by step, and the Australian rules to plan for: registration, food safety, labelling, allergens and origin.
10 min read
A practical turnaround guide for small businesses facing falling sales or losses: scenario planning, cash runway, a 13-week cash forecast, cost review, working capital, people and pivots.
10 min read
Why stories persuade more than facts, the seven business benefits of storytelling, the Dragonfly Effect framework, story structures for case studies and pitches, and how to tell stories honestly.
10 min read
How to run a SWOT analysis that produces decisions rather than a list: separate internal and external factors, gather evidence, prioritise, and turn findings into strategies with the TOWS matrix.
10 min read
How investors with significant influence account for their share of another company's results, why dividends reduce the investment, and the traps hidden in equity-accounted profits.
10 min read
What founders should focus on at each stage: crisp ideas backed by data, MVPs proven by repeat buyers who are strangers, density-led growth, avoiding arrogance and building discipline.
10 min read
How the one-third rule splits revenue into product cost, operating cost and profit, how to apply it to manufacturers and services, what it reveals about your business and where it falls short.
10 min read
Why giving away useful knowledge wins customers, and how to test content against five qualities: trustworthy, helpful, inspiring, necessary and kind. With formats and a content plan.
10 min read
Make useful progress visible, choose measures that reflect the purpose of the work and build a practical restart plan for routines that get interrupted.
11 min read
Engineering & project enquiry support
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