A guide to employee performance measurement for small businesses: choosing metrics, effort versus result measures, checklists, 180- and 360-degree feedback, rating scales and review conversations.
How to make business meetings shorter and more useful: when to meet, agendas and pre-reads, four note-taking methods, an action register, remote meeting habits and follow-up.
How small businesses can track competitors' websites, search rankings, content, advertising, social media and reviews with simple tools, a monthly routine and ethical limits.
Fourteen practical leadership habits for building a motivated, high-performing team: know your people, listen, set direction and milestones, adapt your style, recognise effort and develop successors.
How to choose a business, product or brand name: start from values and customers, explore name types, test candidates, and check business name, trade mark and domain availability in Australia.
How small suppliers can negotiate with larger customers: research, must-haves and walk-away price, quantified value, anchoring, trading rather than giving, scope creep and contract terms.
How network effects and communities help businesses grow: five types of network effect, the cold-start problem, building partner and local networks, and growing through communities.
General guidance for owners: separate business and personal money, pay yourself, set aside tax, avoid borrowing to consume, use compounding and diversify beyond the business.
Plan a realistic work week by closing unfinished tasks clearly, matching commitments to available time and reviewing the work patterns that repeatedly create pressure.
How small businesses can use Michael Porter's five forces to understand industry profitability and pressures, then choose cost leadership, differentiation or a focus strategy, and monitor competitors.
Presentations and public speaking for business people: purpose, audience, the 5 Ps, the ARCS structure, voice and body language, questions, nerves and practice exercises.
Coming across well on camera, in webinars and media interviews: camera fear, setup, body language, conversational delivery, key messages and theatre exercises for presence.
·10 min read
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