KEVOS® WORKOS · Quoting

Price from Target Margin

What should you charge for the target margin?

Calculates the selling price that delivers a target gross margin on a known cost, and shows the equivalent markup.

Open the calculatorRuns in your browser. No account needed.

How this tool works

Inputs, units and where to find them

InputUnitTypical source
Total job / product cost$Total cost of the job or product
Target gross margin%Target gross margin from your pricing policy

Method and formulas

  1. Price = cost ÷ (1 − margin)
  2. Markup = margin ÷ (1 − margin)

Limitations

  • Prices exclude GST, commissions and freight
  • Ignores what the market will pay

Typical uses

  • Pricing new products and jobs
  • Explaining margin versus markup

Who it is for

  • Estimators
  • Sales staff
  • Business owners

What you get

  • Required price, gross profit and equivalent markup

Interpreting the result

  • Check the result against market prices before using it

WORKOS tools are screening and decision-support utilities. Verify important financial, engineering, safety, legal or operational decisions using appropriate professional standards and your organisation’s approved data.

Open the Price from Target Margin calculator