READOS / Ideas
Judgement, Markets and Learning
How people decide under uncertainty, why markets overshoot, how skills are learned and why training fades.
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- 01Why KEVOS® is starting broadThe reasoning behind KEVOS®'s early exploratory phase, and how its focus was expected to narrow. KEVOS® now focuses on engineering, manufacturing and operations services.
- 02How people decide: emotion, reason and what neuroscience really saysSales training often says buyers decide with a primitive brain. The real science is more interesting. What we know about emotion and reason in decisions, and how to sell honestly.
- 03Framing, certainty and the limits of rational choiceDecision theory describes how choices should be made; people often choose differently. How the certainty effect, framing and prospect theory shape real decisions, and how to design around them.
- 04Thinking in probabilities: degrees of belief for better decisionsProbability is a language for uncertainty. How degrees of belief, distributions, conditional probability and Bayes' rule help you reason clearly about evidence and risk.
- 05Shared goals, separate views: how teams coordinate without full informationWhen team members share a goal but each sees only part of the picture, coordination is surprisingly hard. Lessons from collaborative agents research for designing teams, roles and communication.
- 06From automata to algorithms: a short history of automated decision makingHow economics, psychology, neuroscience, computer science, engineering, mathematics and operations research each contributed to the methods machines use to make decisions.
- 07From punched cards to the cloud: a short history of the database and what it teaches businessesDatabases evolved from punched cards and tape to relational systems, NoSQL and cloud services. How each step solved a problem, and lessons about data that outlives its systems.
- 08A short history of bubbles: from tulips to technologyTulips, the South Sea Company, railways, 1929, Japan, the dot-com boom and US housing: a guided tour of famous bubbles and the lessons they share.
- 09The psychology of bubbles: why sensible people join inBubbles are not driven only by greed or foolishness. Extrapolation, herding, social proof, overconfidence and fading memories lead sensible people to join in. How to recognise and resist them.
- 10"This time is different": the stories that inflate bubblesEvery bubble comes with a persuasive story about a new era. Why those stories are usually partly true, how they get stretched too far, and how to test a new-era claim.
- 11Why bubble warnings come too early, and why timing is so hardPeople who warn of bubbles are often right about the risk and wrong about the timing. Why warnings arrive early, why markets can stay overvalued for years, and how to act without predicting the top.
- 12From bargains to quality: how Buffett moved beyond GrahamBenjamin Graham taught Warren Buffett to buy businesses for less than they were worth. Buffett's shift towards owning great businesses for decades offers a lesson that reaches well beyond investing.
- 13The forgetting curve: why training fades and how to make it stickMost of what we learn in a workshop is gone within weeks. What the forgetting curve tells us about memory, and practical ways to turn training into lasting skill.
- 14Good at, need to practise: deliberate practice for business skillsSkills such as questioning, listening and negotiating improve through deliberate practice, not experience alone. How to assess yourself honestly, practise effectively and get useful feedback.
- 15From training to habit: building a personal action planGood intentions fade; habits last. How to turn new skills into a short, specific personal action plan, and why small, repeated actions beat ambitious resolutions.
These topic-based reading collections are organised alphabetically; chapters may be read in any order.
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