READOS / Business
Growth, Business Models and New Markets
Business model patterns, platforms, network effects, market entry and selling outcomes instead of products.
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- 01Business model patterns from a wave of fast-growing start-ups, and what small businesses can borrowTwelve start-up business model patterns, from digitising paper records to value-added platforms, local support and packaging innovation, with cautions and uses for small firms.
- 02Before feasibility: deciding which ideas deserve a closer lookIdeas arrive constantly, and studying each one costs time and builds momentum. How to screen ideas cheaply, describe the need first and decide to proceed, reshape, test, defer or stop.
- 03Learn before you commit: when more information is worth it and when the chance to change course runs outMore information helps only if it could change the decision in time. How to judge when a test is worth it, spot commitments that remove your options and track what can still be undone.
- 04Solving big hassles for a premium: ten kinds of customer pain worth paying to removeThe bigger the hassle you solve, the bigger the premium or market share you earn. Ten kinds of customer pain, from wasted time to costly equipment, with examples and how to find them in your market.
- 05Selling performance, not products: making circular business models payTake-back, remanufacturing and product-as-a-service only work when ownership, incentives and channel economics support them. How to design the commercial side of circularity.
- 06Recurring revenue and passive income: business models that earn beyond your own hoursHow to move from trading time for money to income that does not depend on your presence: four income quadrants, recurring models, a six-question scorecard and practical steps.
- 07From personal expertise to a platform business: what a celebrity chef's empire teaches professionals and tradespeopleHow a skilled professional can grow beyond their own hours: specialty, reach and products, detailed standards, audits, owned channels, licensing and a professional team.
- 08Network effects and community-led growth: when each customer makes the business more valuableHow network effects and communities help businesses grow: five types of network effect, the cold-start problem, building partner and local networks, and growing through communities.
- 09Frictions you profit from: when customer irritations become revenue at riskSome fees and difficulties customers dislike are quietly earning revenue. How to list them, decide which to keep, and remove the rest on your own timetable before a competitor does.
- 10Sharing capacity with competitors: when filling an asset beats owning it aloneExclusive equipment or facilities often buy a short lead and a long cost base. How to judge when sharing capacity, selling surplus or financing customers beats owning an asset alone.
- 11Expanding into a new region: researching local customers first and staying connected after you arriveLessons from a newspaper group that studied each region deeply before entering, adapted for Australian businesses expanding interstate or regionally, with retention and feedback practices.
- 12Win a focused market, then scale: pilot markets, market sizing, product metrics, distribution and the next marketHow start-ups and small firms can dominate a focused first market, size the opportunity, measure product traction, build distribution and expand to the next market with discipline.
- 13Winning market share and building entry barriers: penetration strategies, options and objections, and lawful moatsHow to grow share in an existing market: ten market-penetration strategies, removing customers' options and objections, and twelve legitimate barriers that protect your position.
- 14Running a successful retail business: range, value, costs, displays, service, systems and careful expansionPractical retail lessons: plan the range from data, control costs to deliver value, manage space and supply, design displays that sell, serve every customer well and expand carefully.
These topic-based reading collections are organised alphabetically; chapters may be read in any order.
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