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7 Steps to Social Media Success
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Business
Sales & Marketing
Sales & Marketing articles in the KEVOS Business library. 40 pages.
All Business 281Business Expansion 70Case Study 2E-Commerce 1ERP 1Finance 16Human Resource 4Leadership 14Sales & Marketing 40Personality Development 49Startup 28Strategy 56
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Acceptability, Affordability, Accessibility & Awareness Marketing Method
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Benefits-Based Selling: From Product Features to Customer Value
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Building a Brand at Low Cost
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Building a Market-Leading Brand Through Quality, Innovation and Discipline
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Business Trend Intelligence: How to Identify, Test and Act
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Competitor Analysis Tools for Business Growth
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Cost-Effective Viral Branding Strategies
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Customer Experience Handbook: Design, Delivery and Loyalty
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Customer Feedback
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Customer Relationship in Business
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Customers Before Capital: A Bootstrapping and Funding Handbook
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Discounting Strategy Handbook: Techniques, Economics and Controls
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Discounting Strategy: A Plan to Mark Down
A complete discounting strategy — two checks before you discount, the three aims, fifteen discount techniques, nine profit parameters (margin, markup, break-even) to price it ri…
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How to Calculate Productivity
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How to Identify Trends
How to identify business trends — research customers and become a subject-matter expert, change your channel, team and location to match, and use search-trends tools to spot wha…
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How to Increase Customer Base
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How to Measure Lifetime Value of a Customer
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Invest in Customers, Investors Will Follow — A Case Study
Why chasing customers beats chasing investors — prove your unit economics and capital comes to you. Covers the customer-first principle, profit-sharing partnerships instead of u…
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Low-Cost Marketing Handbook: Build Demand Without a Large Ad Budget
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Market Research
A guide to market research — primary vs secondary research, the six reasons it matters, a five-step DIY method covering competitors, customer problems, value and difficulty, and…
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Market Research Field Methods: A Practical Implementation Handbook
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Market Research Fundamentals: Purpose, Design and Evidence
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Marketing Products to Younger Digital-Native Generations
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Net Promoter Score (NPS) — Key Advantages and Implementation
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Porter's Generic Competitive Strategies
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Product and Service Design: From Stakeholder Need to Validated Solution
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Product Positioning Formula
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Product Pricing Strategy: Cost, Customer Value and Decision Rules
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Retail Display Strategies
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Spotting and Acting on Trends
How to spot business trends and act on them — research the market, become your own expert, use trend tools, then reshape your business model (channel, team, hiring) to ride the …
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SWOT Analysis
SWOT analysis explained — the four factors (Strengths, Weaknesses, Opportunities, Threats), the internal-versus-external matrix, how to run a SWOT with your team, where the data…
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SWOT Analysis Handbook: From Evidence to Strategic Action
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The Investment Secret: Capital Chases Those Who Don't Need It
The bootstrapping investment secret — capital chases those who don't need it. Prove your unit economics with profit-sharing instead of raising cash, reach profitability, and wat…
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The Product Design Process
The product design process — research your stakeholders deeply, surface each group's real problems, turn them into a value proposition, and unite everyone on a common platform f…
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Tips for Creating Effective Ad Campaigns
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User Experience (UX)
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Win the Customer's Belief
Win the customer's belief by selling benefits, not features — translate every product feature into an impact on the customer's life, and focus on their success so they invest in…
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World-Class Customer Experience in 10 Points
A ten-point framework for world-class customer experience — listen, empathise, delight, keep customers updated, hire well, be honest, respond fast, always pick up, escalate clea…
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Managing Your Opportunities: Transforming Salespeople into Champions
A comprehensive framework for business development, covering the sales funnel, prospecting, communication, and client empathy.