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GuidePublished 16 Aug 202614 min readBy KEVOS Editorialpresenting data in graphshistogram number of classessquare root rule histogramdata to ink ratio
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Presenting Data in Graphs

Three slides carry the week's whole treatment of charts. Both of the images they refer to are unrecoverable from the file, so the deck's own illustration of its one worked chart type cannot be shown — and the rule attached to it is the only formula in the week.

Reading time16 minutes
LevelCore
Topic streamQuantitative Analysis
Source materialQuantitative Data Analysis
Updated2026-08-16

In brief

  • Three principles for any graph: label the axes and title it, make the data the feature, and keep the ink down. The third is named as the data-to-ink ratio and is never expressed as a ratio.
  • One formula in the whole week: a number of classes approximately equal to the square root of the number of observations, with one worked example and one sample-size threshold.
  • The histogram is recommended, dimensioned and never defined. The scatter diagram is defined without reference to two variables. The line graph gets a purpose and no construction guidance at all.
  • Both image slots in the week's presentation sequence are empty — one carries the literal text "Images for histogram", the other is a picture with no recoverable content.
  • No rule is given anywhere for choosing between the displays, and nothing connects the choice to how the variable was measured.

The three principles the source states for any graph

The graphs material opens with a general claim and three instructions. The claim is that a well-drawn graph conveys the key patterns and relationships within a data set; the instructions are about labelling, about restraint, and about the relationship between the amount of ink on the page and the effectiveness of the display.

Note

How this week is sourced

Week 11 is represented in the supplied material by a slide deck alone. Its study notes are listed in the upload manifest, in both formats the manifest names, and are not present on disk — it is the only week in the subject with no notes, and the one carrying the entire quantitative content.

Every gap recorded on this page is therefore a gap in the supplied material rather than proof that the subject as taught left the point out. The missing notes may have covered it; what is certain is that you cannot get it from what was supplied. Product names in the quoted slides are replaced in square brackets, as they are throughout this library.

From the source

The graphs slide, quoted in full

"A well-drawn graph is an important means for conveying the key patterns and relationships within a data set. Construct graphs using [a spreadsheet application] and statistical software."

"It is important to label graphs clearly naming any axis involved as well as titles for the graph."

"Make the data the feature of the graph rather than elaborations or patterns on the graph that distract the reader away from the meaning of the data."

"This is often referred to as the 'data to ink ratio;' the more ink you use to represent a data set the less effective the representation is."

"The common histogram is useful means of representing the overall pattern. You can draw a histogram using either [a spreadsheet application] or most statistical packages."

  1. Label the graph clearly — name any axis involved, and give the graph a title.
  2. Make the data the feature. Elaboration and pattern fills distract the reader from the meaning of the data.
  3. Watch the data-to-ink ratio: the more ink you use to represent a data set, the less effective the representation is.

All three are usable as stated, and the third is the one worth internalising, because it gives you a test you can apply to any draft chart: ask what each mark on the page is doing, and delete the marks that are not carrying data. The paired instruction on tables — keep the grid plain — is the same idea applied to a different display, and is covered at Presenting Data in Tables.

Source gap

A ratio that is never a ratio

The slide names the data-to-ink ratio, states its direction — more ink, less effective — and never says what is divided by what. There is no numerator, no denominator, no threshold and no worked comparison of a heavy chart against a plain one.

The concept originates in a well-known published treatment of statistical graphics. The slide gives no attribution for it, and it appears in no reference list in the week. If you cite the principle in a methodology chapter, cite the published treatment, not this material.

The histogram class rule — the only formula in the week

From the source

The class-count slide, quoted in full

"When drawing a histogram aim to strike a balance with the number of categories. Avoid using too many categories; this tends to overemphasize the variation in the data and hides the underlying pattern. Using too few categories tends to smooth out the graph too much."

"A rule of thumb is to use a number of classes equal to approximately the square root of the number of observations e.g. if we have 25 observations this suggests approximately 5 classes. Histograms are not so effective for less than about 20 observations."

Stated as the source states it, the rule is: number of classes ≈ square root of the number of observations. It is offered explicitly as a rule of thumb, not as a requirement, and it is the only mathematical rule anywhere in the week — no other statistic in the material is given a formula, a symbol or a notation.

≈ √nclasses for n observations — the source's rule of thumb, its only formula
25 → 5the one worked example: 25 observations "suggests approximately 5 classes"
about 20observations below which "Histograms are not so effective" — a threshold, hedged twice

Both figures are the source's own and neither is attributed. The 25-to-5 case is a worked example, not a standard; the 20-observation figure is a threshold, and it is hedged in both directions at once — "not so effective" for "less than about 20". It is also, remarkably, the only numeric sample-size guidance anywhere in the four weeks of material this batch covers. The subject states no minimum number of participants for a study and one minimum number of observations for a chart. The wider record of these absences is consolidated at What This Material Does Not Teach.

Source gap

What the rule does not settle

The rule and the threshold leave a working gap the deck never closes. The square root of 20 is not a whole number, and nothing is said about rounding it. Nothing is said about what to do between 20 and 25 observations. Nothing is said about what to use instead below 20, beyond a later slide calling the scatter diagram suitable for "small sample sizes" without quantifying small.

The consequences of getting the count wrong are asserted once each and never illustrated: too many classes "tends to overemphasize the variation in the data and hides the underlying pattern", too few "tends to smooth out the graph too much". No pair of charts is shown to demonstrate either failure.

The slide also uses "categories" three times and "classes" twice for the same thing, defines neither, and never states that they are the same. "Categories" is additionally the word the coding slides use for something else entirely.

Caution

The deck's one illustration is missing from the file

The class-count slide carries the literal text "Images for histogram" — a production placeholder left in the finished slide. No histogram image is recoverable from it. The other image slot in the presentation sequence, the bell-shaped curve, is a picture with no extractable content of any kind.

So the week's only worked chart type is never shown, and neither is the curve its normal-distribution slide points at. An author cannot reconstruct what was on those slides, and nor can you: if you need to see a correctly built histogram, you are going outside this material to find one.

Histogram, scatter diagram and line graph: what is supplied for each

The week names three chart types and assigns each a purpose. None of the three is defined in the sense a reader needs — that is, in a way that would let someone who had not seen one before produce one. The degrees differ, and it is worth being precise about which is which. A fourth display, the bell-shaped curve, belongs to the week's normal-distribution slides and is treated at The Normal Model and the 68-95-99.7 Rule.

THE THREE CHART TYPES AGAINST WHAT THE SOURCE SUPPLIES

DisplayPurpose the source assignsDefinitionConstruction guidanceWhat you must get elsewhere
Histogram"Representing the overall pattern"NoneThe class-count rule; about 20 observations minimumWhat a histogram is — what the bars represent, that they show frequencies over classes of a continuous variable, that they sit adjacent, and how it differs from a bar chart
Scatter diagram"Small sample sizes"Partial: "essentially individual data presented as points"NoneThat the points plot one variable against another; axes; what pattern in the points means; correlation and association, which appear nowhere in the week
Line graph"To show data across time"; preserving time order; identifying trendsNoneNoneHow to construct one; what a trend is and how to establish that you have found one; anything at all about smoothing or seasonality

Two further displays appear in the week and are treated on their own pages: the table typology by number of variables, and the bell-shaped curve used to sketch a normal distribution.

Source gap

The scatter diagram, defined without its second variable

"A suitable image for small sample sizes is the scatter diagram which is essentially individual data presented as points." As written, that describes a one-dimensional scatter of raw values. Nothing on the slide mentions plotting one variable against another, an x-axis and a y-axis, or a line fitted to the points.

The omission matters because the week's own table typology does distinguish one, two and more variables, and the deck never connects that distinction to the choice of chart. The words correlation and association do not appear anywhere in the week.

Source gap

Two criteria of incompatible kinds, and no rule for choosing

The histogram's threshold is numeric — about 20 observations. The scatter diagram's criterion is verbal — "small sample sizes", never quantified. The two rules sit two slides apart on facing topics, and the deck never says that the scatter diagram is what you use below the histogram threshold, although that is the obvious implication of putting them together.

More broadly: no decision rule for choosing among the displays appears anywhere. Nothing links a display to how the variable was measured, even though the previous week names three levels of measurement — see Levels of Measurement. Four common displays are named nowhere in the week at all: the bar chart, the pie chart, the box plot and the Pareto chart.

What a reader can and cannot do with this

You can do this from the material

  • Apply three general principles to any chart you draw
  • Choose a class count for a histogram, from the square-root rule
  • Know that a histogram needs roughly 20 observations to be worth drawing
  • State the purpose the source assigns to each of the three chart types
  • Recognise that heavy decoration weakens a display

You cannot do this from the material

  • Build any of the three charts from a definition given here
  • Choose between them on any stated criterion
  • Match a display to the level at which your variable was measured
  • Show variation or spread on a chart — no measure of it exists in the week
  • See a single worked example of any chart, because both images are unrecoverable
Note

This page sits under a partly delivered objective

The week's third objective is to plan presentation styles for quantitative data, and the week's own audit records it as the best delivered of its three objectives and still incomplete. It supplies rules and purposes; it supplies no worked table, no surviving chart image, no rule for choosing among displays, no link between measurement and display, and no measure of dispersion to present.

The practical consequence is precise: a reader finishing this week could say what a histogram is for and could not produce or read a completed chart from the material alone.

Using the graph material in a project research report

The source does not prescribe the following. It is a way of getting a defensible chart out of guidance that stops short of construction, and of being honest in your method about where the rest came from. Once the chart exists, the week does supply a procedure for reading it — see Reading a Graphical Display.

A working sequence for a chart you intend to publish

  1. Count your observations first

    The count decides whether a histogram is worth drawing at all. Below about 20 the source says histograms are "not so effective" and points, without quantifying it, at the scatter diagram instead.

  2. Set the class count from the rule, then look at the result

    Take approximately the square root of the number of observations. The source gives one worked case — 25 observations suggesting approximately 5 classes — and no rounding convention, so record the count you chose and why.

  3. Draw it, then strip it

    Remove every mark not carrying data: fills, shadows, gridline clutter, decorative borders. This is the data-to-ink principle applied, and it is the one instruction in the week that survives contact with any charting tool.

  4. Label past what the source asks

    The slide asks for axis names and a title. It never mentions units, scale, the number of observations, or the source of the data. Add them anyway — a reader cannot judge a chart without them.

  5. Say where your construction rules came from

    If your histogram bars, your fitted line or your time axis follow a convention this material never states — and they will — attribute that convention to the text you actually took it from, not to this week.

Before a chart goes into your report

  • The number of observations behind the chart is stated somewhere on or beside it
  • The class count, if a histogram, is consistent with the square-root rule of thumb, or the departure is explained
  • Every axis is named and every unit is stated
  • Nothing on the chart is ink that is not data
  • The caption says what the reader should notice, in the same way the tables guidance asks for a brief summary
  • Any construction convention not stated in this material is attributed elsewhere
  • You have not implied that the material supplies a definition of the chart type you used, because it supplies none

What to carry forward

  1. Three principles — label it, make the data the feature, keep the ink down — are the transferable content, and the third is the most useful test you can apply to a draft chart.
  2. The class rule is the week's only formula: classes approximately equal to the square root of the number of observations, illustrated once with 25 observations suggesting about 5 classes.
  3. About 20 observations is the stated minimum for a histogram, hedged twice, and it is the only numeric sample-size figure anywhere in this material.
  4. All three chart types are named without being defined, to differing degrees: the histogram not at all, the scatter diagram without its second variable, the line graph with a purpose and nothing else.
  5. Both chart images in the week are missing from the file, so nothing here shows you what a correctly built display looks like.

Frequently asked questions

How many classes should my histogram have?

The source gives a rule of thumb: use a number of classes approximately equal to the square root of the number of observations. Its single worked example is 25 observations suggesting approximately 5 classes. It states no rounding convention, so record the count you chose and the reasoning behind it.

Is there a minimum sample size for a histogram?

The source says histograms are "not so effective for less than about 20 observations". That is a threshold, hedged twice, and it is the only numeric sample-size guidance in the four weeks of material this batch covers. It governs observations on a chart, not participants in a study.

What is the data-to-ink ratio?

The source names it and states its direction — the more ink you use to represent a data set, the less effective the representation is — without ever saying what is divided by what. Use the principle as a test for stripping decoration from a chart, and cite the published treatment the concept comes from rather than this material.

Does the material tell me when to use a scatter diagram rather than a histogram?

Not directly. It says a scatter diagram suits "small sample sizes" without quantifying small, and separately that histograms need about 20 observations. The implication that one takes over below the other's threshold is never stated, and no decision rule for choosing among displays appears anywhere in the week.

Why is there no example chart on this page?

Because there is none in the source. One slide carries the placeholder text "Images for histogram" with no recoverable image, and the other image slide has no extractable content at all. Inventing a chart and presenting it as the week's would misrepresent what was supplied.

Can I use a bar chart or a pie chart instead?

Nothing in the week names either, so it offers no view. The bar chart, the pie chart, the box plot and the Pareto chart are absent from the material entirely, which means any guidance you follow on them has to come from, and be attributed to, a second source.

References and source attribution

  1. Veal, A. J. 2005, Business Research Methods: A Managerial Approach, 2nd ed., Longman. — the single entry on the week's reference slide; it accounts for the normal-distribution slide and none of the graphs material.
  2. The prescribed text, Chapter 16, pp. 353–374 — the week's only set reading, on statistical software. No author, year, title or publisher is given for it anywhere in the week's slides.
  3. The supplied teaching source: the week 11 slide deck on analysing data and the presentation of quantitative data, whose three graph slides are reproduced in full on this page. No study notes for this week were supplied, and neither chart image is recoverable from the file.

Suggested questions for Ask KEVOS

  • How many classes should I use for a histogram of my response data?
  • Review my chart against the three graph principles in this material.
  • What does this teaching material fail to tell me about building a scatter diagram?
  • Help me write a caption that states units, sample size and data source.
  • Which display types are missing from this week, and where should I read about them?

Related KEVOS knowledge

Presenting Data in TablesCore · quantitative analysisReading a Graphical DisplayCore · quantitative analysisThe Normal Model and the 68-95-99.7 RuleAdvanced · quantitative analysisVariation and SpreadCore · quantitative analysisLevels of Measurement in Structured QuestionsCore · data collectionWhat This Material Does Not TeachCore · research practice
KEVOS® · Project Delivery · Research Projects Page KVS-PM-RES-0176 · v1.0.0 · content 2026.08 Last reviewed 2026-08-16

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Presenting Data in TablesGuide · Research ProjectsNEXT LESSON →Reading a Graphical DisplayGuide · Research ProjectsDescriptive and Inferential StatisticsGuide · Research ProjectsThe Normal Model and the 68-95-99.7 RuleGuide · Research Projects
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