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GuidePublished 16 Aug 202615 min readBy KEVOS Editorialdescriptive statisticsinferential statisticsstatistical significancefrequency distribution
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Project DeliveryResearch ProjectsCoreQuantitative Analysis

Descriptive and Inferential Statistics

The division that decides what your numbers are allowed to claim, given here in two lines on a slide with no headings and a bare web address for a source. This page prints the vocabulary in full, together with an audit of which of its terms the week defines and which it only uses.

Reading time16 minutes
LevelCore
Topic streamQuantitative Analysis
Source materialQuantitative Data Analysis
Updated2026-08-16

In brief

  • Descriptive statistics is defined in six words that are grammatically broken and admit two readings. Both readings are given here; the source does not settle between them.
  • Inferential statistics is defined as estimating how likely it is that a result from a random sample is representative - and no inferential procedure is named anywhere in the week.
  • The definition rests on random sampling, which the previous week recommends and then withdraws as usually impossible, offering no alternative.
  • Sixteen "issues in data analysis" are listed across two slides with no lead-in, no framing and no instruction. Fifteen of the sixteen are bare labels.
  • The exception is a nine-word gloss on statistical significance, which is the only inferential idea the week explains at all. No level, no test and no threshold is named anywhere.

The two branches, as the source distinguishes them

This is the distinction that governs what a set of numbers is entitled to claim: whether you are describing the cases in front of you, or reaching past them to a population you did not observe. The supplied material makes the distinction in two table rows and does not return to it.

Note

The whole of this week is one slide deck

The quantitative week of the supplied teaching source is a deck of 25 slides, two of which are copyright notices and one of which is a bare image. Its study notes are listed in the upload manifest and are not present in the supplied files - the only week in the subject with none, and the week carrying all of the subject's quantitative content. Everywhere else in this material the notes carry the definitions.

So every absence recorded on this page is an absence in the supplied material. It is not a claim about the subject as taught: the notes that were not supplied may well have carried the procedures, the thresholds and the worked analyses. It is a statement about what these files contain, and this library does not supply the missing pieces from general knowledge and attribute them to a source that lacks them.

From the source

The two definitions, quoted exactly

Descriptive statistics: "Describes distribution of relationship among variables".

Inferential statistics: "Used to estimate how likely it is that a statistical result based on data from a random sample is representative".

The first of those is broken as printed, and the break is not trivial - it changes how many things descriptive statistics is said to do.

Reading one

  • Describes the distribution of, or the relationship among, variables.
  • Two functions: distributions, and relationships.
  • Requires reading a missing "or" into the line.

Reading two

  • Describes the distribution of a relationship.
  • One function, and an unclear one.
  • Takes the line as printed, at the cost of sense.
Source gap

The source is defective at this point and this page does not repair it

Both readings are available from the six words as printed and the source gives no basis for choosing. Silently picking one and presenting it as the material's definition would misrepresent what the material says, so both are given.

If you need a definition of descriptive statistics for a methods chapter, take it from a text you have read and cite that text. What you can accurately attribute to this material is that it distinguishes the two branches, and roughly where it puts the line between them.

The eight-term table in full

The two branches are rows one and two of an eight-row table on a single slide. The other six rows are the week's definitional vocabulary for quantitative work, and they are worth having in one place because the deck never repeats them.

THE EIGHT TERMS, QUOTED VERBATIM AND IN THE ORDER GIVEN

TermDefinition as givenNote
Descriptive statistics"Describes distribution of relationship among variables"Grammatically broken; two readings
Inferential statistics"Used to estimate how likely it is that a statistical result based on data from a random sample is representative"No inferential procedure is named anywhere in the week
Central tendency"Most common value for variables measured at a nominal level"This is the table's definition of the mode - see the central tendency page
Base number"Total number of cases in the distribution"Defined and never used again in the deck
Frequency distribution"Numerical display of the number of cases corresponding to each value or group of values of a variable"No frequency distribution is shown anywhere in the week
Mean"The weighted average calculated by totalling the value of all the cases and dividing by the total number"Label and procedure describe different statistics
Median"The point that divides the distribution in half"No procedure given
Mode"Most popular value"Same quantity as the central tendency row

The table carries no column headings in the source and no number, formula, symbol or worked figure appears anywhere in it. Its stated source is a publisher's companion website for a fourth-edition social research text, cited as a bare address with no author, year or title. The three averages are treated in full at Measures of Central Tendency.

8terms defined on the slide
0numbers, formulae or symbols in the table
0measures of dispersion anywhere in the week

What inference is said to be, and the sampling problem underneath it

The inferential definition is the more serviceable of the two: estimating how likely it is that a result from a random sample is representative. It is also the definition that quietly imports a requirement the subject has already told the reader they probably cannot meet.

Caution

The definition rests on random sampling, which the previous week withdraws

The data collection week's notes recommend randomly picking participants from the population of interest, and then state that "this is not always possible, even if your population was quite small". They offer no alternative procedure for the usual case.

So the one route to inference the material names depends on a sampling method the material itself expects you not to have. What the notes do supply on participant selection is set out at Sampling and Selecting Participants; the honest position for most project research is that the sample was one of convenience, and that inferential claims need to be worded accordingly.

Source gap

No inferential procedure is named anywhere in the week

No test, no confidence interval, no estimation method and no sampling distribution appears in the deck. Naming those as absent is a statement about coverage, not an instruction in any of them.

The conceptual foundation is missing too. "Parameter" is defined later in the deck as a feature of the model such as location or spread; the word "statistic" is never introduced, so the distinction between a parameter and a statistic - the distinction the deck's own definition of inference depends on - is not available. Nor is the difference between a population and a sample stated anywhere in the presentation sequence.

The one thing the week says about statistical significance

From the source

Nine words, inside a list of sixteen unexplained items

"Statistically significant - unlikely to have happened by chance".

That is the deck's only definition of statistical significance and the only inferential idea it explains outside the eight-term table. It appears as item four on the second of two slides listing issues in data analysis, alongside fifteen items that carry no explanation at all.

Source gap

"Unlikely" is never quantified

No significance level, no probability value, no alpha, no null hypothesis and no statistical test is named anywhere in the week. A reader cannot determine from the supplied material what threshold makes a result statistically significant, or how one would be computed, or what would be being tested.

Hypothesis testing is treated in the library's proposal material - see Formulating and Testing a Hypothesis - and if your project reports a significance claim, the test and the threshold must be cited to a text you have read rather than to this week.

Sixteen issues in data analysis, presented as sixteen labels

Two consecutive slides carry eight items each. There is no lead-in sentence, no framing, no instruction, no numbering and no stated count. As a prompt list it is genuinely useful; as teaching material it is a list of headings for a chapter nobody wrote.

THE SIXTEEN ITEMS, QUOTED VERBATIM AND IN ORDER

First slideSecond slide
Having the necessary skills to analyseManner of presenting data
Concurrently selecting data collection methods and appropriate analysisEnvironmental/contextual issues that may compromise the data
Drawing unbiased inferenceData recording method
Inappropriate subgroup analysisStatistically significant - unlikely to have happened by chance
Following acceptable norms for disciplinesBreaking up of text material by words, clauses, sentences when analysing qualitative data
Determining relationships in the sampleTraining for people conducting analyses
Clearly defined and objective measuresReliability and Validity
Providing honest and accurate analysisDepth of data analysis

Fifteen of the sixteen are bare labels with no definition, explanation or elaboration anywhere in the deck. The exception is the nine-word gloss in the fourth row of the second column.

Source gap

Substantial topics reduced to a noun phrase

"Drawing unbiased inference", "Inappropriate subgroup analysis", "Following acceptable norms for disciplines", "Determining relationships in the sample", "Clearly defined and objective measures", "Environmental/contextual issues that may compromise the data", "Training for people conducting analyses" and "Depth of data analysis" are named here and explained nowhere in the week.

Each of them is a topic in its own right. This page lists them as the source lists them and does not expand any of them, because expanding them would mean attributing content to material that does not contain it.

Caution

Three things about the list that will trip you up if you cite it

The list is not homogeneous, and two of its sixteen items belong to conversations the slide does not acknowledge it is having.

  • One item is not an issue but a definition. Fifteen items are risks, requirements or considerations; the statistical significance item is a definition of a term, and the list mixes the two kinds of thing without saying so.
  • One item concerns qualitative analysis - breaking up text material by words, clauses and sentences - in a sequence declared to be about analysing data ahead of a part on quantitative presentation. It is the only qualitative-analysis content in the week, it is one line, and it is not connected to the coding slides that precede it.
  • "Reliability and Validity" appears here as a bare two-word label, having been defined in the research design week and used as a gating question in the data collection week. Its appearance in the week that most needs it is the least informative of the three - see Validity and Reliability.

One item repays more attention than its length suggests. "Concurrently selecting data collection methods and appropriate analysis" is the only design principle in the week that links collection to analysis, and it is the closest thing in the supplied material to an answer to the question the previous week's notes pose and never answer: how will the data be analysed and presented in order to address the key questions? It is one fragment in a list of sixteen. The sequence it belongs to is at The Data Collection and Analysis Sequence.

The vocabulary audit: defined, used undefined, absent

Because the week is the subject's only quantitative content, it is worth knowing exactly how far its vocabulary reaches. The audit below is assembled from the deck as a whole rather than from any one slide.

Named and given a definition

  • The eight terms in the table above.
  • Data management, screening and cleaning, coding keys, data coding, outlier.
  • Statistically significant, effective digits, skewed.
  • Univariable, bivariable, multivariable.
  • Distribution, bell shaped curve, parameter, variation and variability.
  • Twenty-two terms in all, several of them defined two ways.

Used and never defined

  • Standard deviation - used four times on one slide.
  • Spread - declared a key feature of a distribution, twice.
  • Location, shape.
  • Statistical assumptions - invoked twice, none named.
  • Multivariate technique, internal consistence, messy data.
  • Histogram, scatter diagram, line graph, trends, clusters, ratios.
  • At least twenty-one terms in all.
Source gap

The absences that matter most for an inferential claim

Measures of dispersion: range, variance, interquartile range, quartile and percentile do not appear anywhere in the week, and the standard deviation appears without ever being defined. Inference: hypothesis test, null hypothesis, probability value, alpha, confidence interval, t-test, chi-square, analysis of variance, regression, correlation, sampling distribution, standard error and degrees of freedom are absent entirely.

Listing them is a statement of what the supplied material does not contain. None of them is taught here, and none can be cited to this material. The dispersion problem is set out at Variation and Spread; the week's reliance on an undefined standard deviation is at The Normal Model and the 68-95-99.7 Rule.

The week's own objectives include assessing categorising, coding and analysing. The audit of the supplied material records that the deck performs no analysis and describes no analytical procedure: no statistic is computed anywhere in the week, on any data, at any point. Two of the three objectives are recorded as undelivered and the third as partially delivered - see What This Material Does Not Teach.

Using the distinction without overreaching

The branch you are in decides the verbs you are allowed. Descriptive work says what these cases show; inferential work says what that implies about cases you did not observe, with an explicit statement of how confident you are and why.

What each branch permits, on the material's own definitions

IfYou are reporting the cases you actually collected
ThenYou are in descriptive territory. Report counts, distributions and whichever average you have named, and describe the cases as your cases
IfYou want to say something about the wider population
ThenYou are making an inferential claim, which the material defines in terms of a random sample. State how your sample was obtained and how far it falls short of that
IfYou want to say a result is statistically significant
ThenYou need a test and a threshold, and the supplied material supplies neither. Cite the text you took them from
IfYour sample was one of convenience
ThenThe material offers no procedure for this case. Say what the sample was, describe rather than infer, and let the reader judge transferability
Check before you proceed

One pass through your results chapter

Highlight every sentence that makes a claim beyond the cases you collected - every "project managers tend to", every "this shows that organisations". For each one, ask what in your method licenses the jump. If the answer is a convenience sample and no test, rewrite the sentence as a description of your cases.

That check is not in the supplied material. It is the practical form of the distinction the material draws.

What to carry forward

  1. The definition of descriptive statistics is broken as printed and admits two readings. Quote it as it stands or use a definition you can cite properly.
  2. Inference is defined in terms of a random sample the previous week has already said you probably cannot obtain, and no inferential procedure is named anywhere in the week.
  3. The whole of the week's statement on significance is that a statistically significant result is unlikely to have happened by chance. No level, no test, no threshold.
  4. Sixteen analysis issues are listed and fifteen are bare labels. Use them as a prompt list; do not cite them as coverage.
  5. Twenty-two terms defined, at least twenty-one used without definition, and no measure of dispersion anywhere. Know which side of that line your own vocabulary sits on.

Frequently asked questions

What is the difference between descriptive and inferential statistics here?

The supplied table says descriptive statistics "Describes distribution of relationship among variables" - a line that is broken as printed and admits two readings - and that inferential statistics is "Used to estimate how likely it is that a statistical result based on data from a random sample is representative". The working difference is between describing the cases you have and estimating what they imply about cases you do not have, and the material states no procedure for the second.

Which statistical tests does this material teach?

None. No test, no confidence interval, no estimation method and no sampling distribution is named anywhere in the week. It defines inferential statistics and never says how inference is performed, which is why any test you use must be cited to a text outside this material.

What makes a result statistically significant?

The supplied material says only that it is "unlikely to have happened by chance", in nine words inside a list of unexplained issues. No significance level, probability value, alpha or null hypothesis appears anywhere in the week, so the threshold and the test have to come from elsewhere and be cited there.

Can I make inferential claims from a convenience sample?

The material defines inference in terms of a random sample and does not address the convenience case, even though the previous week states that random selection is often not possible and offers no alternative. The defensible course is to describe your cases, state plainly how the sample was obtained, and let the reader judge how far the findings travel.

Are the sixteen issues in data analysis worth using?

As a prompt list, yes - they name real risks, from analyst skill to subgroup analysis to depth of analysis. As teaching, no: fifteen of the sixteen are bare labels with no explanation anywhere in the deck, one of them is a definition rather than an issue, and one concerns qualitative rather than quantitative analysis.

Where is the standard deviation defined in this material?

Nowhere. It is used four times on the slide that states the 68-95-99.7 rule and is defined on no slide - it is not among the five key terms, not among the eight terms in this table, and not on the slide that declares spread one of three key features of a distribution. No measure of dispersion of any kind is defined in the week.

References and source attribution

  1. Veal, A. J. 2005, Business Research Methods: A Managerial Approach, Longman - the one work with complete bibliographic data cited in the supplied quantitative week.
  2. Bryman, A. 2016, Social Research Methods, 5th ed., Oxford University Press, Oxford - cited elsewhere in the supplied source; a place to obtain the inferential procedures this week does not supply.
  3. O'Leary, Z. 2017, The Essential Guide to Doing Your Research Project, 3rd ed., Sage Publications, London.
  4. Naoum, S. G. 2013, Dissertation Research & Writing for Construction Students, 3rd ed., Routledge.
  5. The supplied teaching source: the quantitative analysis and presentation slide deck, slides 11, 12 and 13, read with the whole deck's vocabulary. The eight-term table is attributed on the slide to a publisher's companion website for a fourth-edition social research text, cited as a bare address with no author, year or title. The week's study notes are listed in the upload manifest and are not present in the supplied files.

Suggested questions for Ask KEVOS

  • Which descriptive statistics should I report for a forty-response project delivery survey?
  • Give me cited definitions of descriptive and inferential statistics to use instead of the broken one.
  • How should I word findings from a convenience sample so I am not claiming more than I can?
  • Explain what a statistical test would need from my data, given this material names none.
  • Turn the sixteen analysis issues into a review checklist for my results chapter.

Related KEVOS knowledge

Measures of Central TendencyFoundation · quantitative analysisVariation and SpreadCore · quantitative analysisThe Normal Model and the 68-95-99.7 RuleAdvanced · quantitative analysisSampling and Selecting ParticipantsCore · data collectionData Screening and CleaningCore · quantitative analysisWhat This Material Does Not TeachCore · research practice
KEVOS® · Project Delivery · Research Projects Page KVS-PM-RES-0174 · v1.0.0 · content 2026.08 Last reviewed 2026-08-16

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