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GuidePublished 16 Aug 202615 min readBy KEVOS Editorialreading a graphical displayshape location and spreadwhat is a distributionskewed distribution direction of tail
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KEVOS AIReading a Graphical Display

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Project DeliveryResearch ProjectsCoreQuantitative Analysis

Reading a Graphical Display

One slide gives a four-question procedure for looking at a chart; another gives the vocabulary of a distribution. Both are usable, neither is illustrated, and the deck's last word on outliers reverses its first.

Reading time17 minutes
LevelCore
Topic streamQuantitative Analysis
Source materialQuantitative Data Analysis
Updated2026-08-16

In brief

  • Four key aspects to look for in any graphical display: overall shape, the number of peaks, points away from the main pattern, and clusters.
  • The source states the count as four and lists four. It is one of only two places in the whole week where a stated count matches the list beneath it.
  • A distribution is defined, a bell-shaped curve is described and a parameter is defined. Three key features of a distribution are named — shape, location and spread — and the week supplies a measure for none of them.
  • The same idea is called location on one slide and central tendency on another, with two incompatible glosses, and the deck never says they are the same thing.
  • No graph is shown for any of the four aspects. Symmetry, skew, peaks, outliers and clusters are all described and never illustrated.

The four key aspects, quoted in full

This is the most directly usable slide in the week. It gives a reader four questions to put to any chart, in order, each with a reason attached. It is a reading procedure rather than a list of terms, and it will improve how you look at a display immediately.

Note

How this week is sourced

Week 11 is represented in the supplied material by a slide deck alone. Its study notes are listed in the upload manifest, in both formats the manifest names, and are not present on disk. It is the only week in the subject with no notes, and it is the week that carries the entire quantitative content.

So every gap recorded on this page is a gap in the supplied material, not proof that the subject as taught omitted the point. The missing notes may have covered it. What you can rely on is that it cannot be got from what was supplied.

From the source

The slide, quoted in full

"When looking at graphical representations of data such as histograms, focus on four key aspects:"

1. "The overall shape of the graph of the points. Is the shape reasonably symmetrical or does the graph have a hump on one side and a longer tail on the other. If so, case the graph is said to be skewed in the direction of the tail"

2. "Is there one or more than one clear peak? If so, it may be the data is a mixture of data from two or more sources."

3. "Are there any points which appear to be obviously different to the main pattern of the data? We refer to these points as outliers; they often point to some set of special circumstances which could be quite valuable to understand."

4. "Are there clusters of data? May be there are different sources of data"

  • Text defects preserved as printed: the first aspect reads "If so, case the graph is said to be skewed", where "in this case" is presumably intended; the fourth writes "May be" as two words and ends without punctuation.

The stated count is four and the list beneath it holds four. That is worth recording, because it happens twice in the entire week — here, and on the slide defining a distribution. Everywhere else in this material an enumeration is left for the reader to derive.

The four aspects as a reading procedure

  1. Read the overall shape

    Is it reasonably symmetrical, or is there a hump on one side and a longer tail on the other? If there is, the graph is skewed — and the source is specific that the skew is named in the direction of the tail, not the hump.

  2. Count the peaks

    One clear peak, or more than one? More than one, says the source, may mean the data is a mixture from two or more sources — which is a statement about your sampling and your fieldwork, not only about the chart.

  3. Look for points off the main pattern

    Points obviously different from the main pattern are outliers. The source's reason for noticing them here is that they "often point to some set of special circumstances which could be quite valuable to understand".

  4. Look for clusters

    Are there clusters of data? The source offers the same explanation as for multiple peaks — that there may be different sources of data behind them.

Skew is defined by sight and by nothing else

The definition supplied is visual and, as far as it goes, correct and memorable: a graph with a hump on one side and a longer tail on the other "is said to be skewed in the direction of the tail". A reader who takes only that away from the week has something they can use on any chart they meet.

Source gap

Named by eye, measurable by nothing

No measure of skewness is given anywhere in the week — no statistic, no threshold, no test. Nor is the conventional terminology supplied: positive and negative skew, left and right skew, appear nowhere, so you cannot use this material to communicate a direction of skew to anyone who expects those words.

The more consequential omission is one the deck could have made from its own contents. An earlier slide shows a survey average destroyed by a single wealthy respondent — the classic effect of a long tail on an average, reproduced at Handling Outliers. The deck never connects that example to skew, and never says that a skewed distribution should make you reconsider which average you report. Both halves of the point are in the deck; the link between them is not.

Peaks and clusters: two aspects, one explanation

Aspect 2 asks whether there is more than one clear peak and answers that the data may be a mixture from two or more sources. Aspect 4 asks whether there are clusters and answers that there may be different sources of data. The two aspects are given the same diagnosis and are never distinguished from each other.

The underlying instinct is the most practically valuable idea on the slide: a display with structure in it — two humps, separated groups — is telling you that the thing you measured may not be one population. In a delivery setting that is the difference between one process and two, or between one respondent group and two that should have been analysed separately.

Source gap

The vocabulary for what you are being asked to look for is missing

The words bimodal and multimodal do not appear anywhere in the week. The deck's own definition of the mode — "Most popular value" — cannot describe a distribution with two peaks, and the deck never notes the difficulty even while asking you to look for exactly that.

Nor does it say how a multi-peaked distribution differs from a clustered one, or how you would tell them apart on a chart. Two of the four aspects are given one explanation between them, and the reader is left to work out whether they are two names for one phenomenon.

The third aspect reverses the deck's own instruction

Here, an outlier is a point that "often point[s] to some set of special circumstances which could be quite valuable to understand" — something to investigate. Earlier in the same deck an obviously erroneous figure "will be removed from the data", and on the slide after that, wrongly including an extreme value is said to be usually regarded as a more serious error than wrongly ignoring one — an instruction that errs towards exclusion.

Three slides take three positions, and the deck never reconciles them. This page does not adjudicate between them either, because the source does not: the full record of the four characterisations and the three instructions is at Handling Outliers. What matters when you are reading a display is that the aspect you are being asked to notice here is framed as an opportunity, and the earlier framing was as a defect.

Caution

Do not delete what you have just been told to investigate

If you apply the deck's earlier instruction while performing the deck's later reading procedure, you will remove the points the procedure exists to find. The material gives no detection rule for an outlier — no cut-off of any kind — so the only test available to you within the week is whether a value is implausible on its face.

That test works on a 62-metre man and does not work on a genuinely unusual case. Decide your rule before you look at the chart, write it into your method, and record which of the deck's three positions you followed.

What a distribution is, and its three key features

From the source

The distributions slide, quoted in full

"A distribution is the statistical name given to a collection of measurements taken on an aspect of interest within a particular situation."

"Begin by constructing models for the distribution of interest."

"Smooth (mathematical) curves are drawn over the top of distributions as a way of abstracting the key properties of the distributions."

"Typically a symmetrical shape is used for these curves; this is often referred to as a bell shaped curve and is the basis for the normal probability model."

"Three key features of a distribution are its shape, location and spread."

"In order to summarise patterns we would be interested in some measure of location of the distribution (perhaps an average or median) and also some measure of spread."

"A parameter represents a feature of the model such as location or spread."

The three definitions the slide supplies

Distribution
"the statistical name given to a collection of measurements taken on an aspect of interest within a particular situation"
Bell shaped curve
The symmetrical smooth curve typically drawn over a distribution to abstract its key properties; "the basis for the normal probability model".
Parameter
"represents a feature of the model such as location or spread"

The definition of a distribution is the useful one. It is deliberately plain, and it makes the point that a distribution is a property of a set of measurements, not of a chart — the chart is only how you look at it. Note the hedges in the curve statement as well: "typically" a symmetrical shape, "often" referred to as a bell-shaped curve. Preserve them if you quote it.

THE THREE KEY FEATURES AGAINST WHAT THE WEEK SUPPLIES

FeatureWhat the source says about itA way of measuring it
ShapeNamed as a key feature and not developed on the slide. The only shape vocabulary in the week — symmetry, skew, peaks, clusters — sits on the reading slide above, presented as a way of reading a histogram rather than as an account of shapeNone
LocationGlossed as "some measure of location of the distribution (perhaps an average or median)". The same idea is called central tendency seven slides earlier, with a different glossThree averages are defined elsewhere in the week; the slide names no measure of its own
SpreadInvoked twice on this slide — a key feature, and something you would want "some measure" ofNone

The count of three is stated by the source and the list beneath it holds three. This and the four key aspects are the only two places in the week where a stated count matches its list.

Source gap

One idea, two names, two incompatible glosses

This slide calls the middle of a distribution its location and glosses it as "perhaps an average or median" — pointing at the mean and the median. The week's terminology slide calls the same idea central tendency and defines it as the "Most common value for variables measured at a nominal level" — which is the definition of the mode. Two names, seven slides apart, pointing at different statistics, and no statement anywhere that they are the same feature. Both are recorded at Measures of Central Tendency; neither is corrected here, because the source corrects neither.

A second gap sits beside it. The slide defines a parameter as a feature of the model, and the word statistic is never introduced anywhere in the week — so the parameter–statistic distinction, on which the deck's own definition of inferential statistics depends, is unavailable to a reader working from this material. See Descriptive and Inferential Statistics.

Source gap

Two instructions the week never carries out

"Begin by constructing models for the distribution of interest" is an instruction, and no model is constructed anywhere in the deck. The only model that appears is the bell-shaped curve, and the procedure attached to it is a hand-sketching routine rather than a construction — see The Normal Model and the 68-95-99.7 Rule. No goodness-of-fit check, no test of normality and no alternative model is mentioned.

The call for "some measure of spread" is the second. No measure of spread is named on this slide, on the terminology slide, or anywhere in the week. That absence is mapped at Variation and Spread.

Reading a display when you have no measures to put beside it

The source does not prescribe the following. It is how to get honest value out of a reading procedure that is genuinely good and a vocabulary that is genuinely incomplete.

What to do with what each aspect tells you

IfThe shape is skewed
ThenSay so in words, and name the direction by the tail, as the source does. You have no skewness measure from this material, so do not imply you have quantified it — and reconsider which average you are reporting.
IfThere is more than one clear peak, or visible clusters
ThenTreat it as a question about your sample before it is a question about your statistics. The source's own explanation is a mixture of sources, which usually means two groups that should be described separately.
IfThere are points well off the main pattern
ThenInvestigate them before deciding anything. Record the decision rule you used, because the week supplies three incompatible instructions and no detection rule.
IfYou need to state how spread out the data are
ThenThe week names the feature and gives you nothing to measure it with. Take a measure from a cited source and attribute it there, or state plainly that you have described spread qualitatively.
IfYou are describing the middle of the distribution
ThenName the statistic you used rather than the feature. Location and central tendency are used for the same feature in this material with glosses pointing at different statistics.

A reading pass over any chart in your own report

  • You have asked all four questions, in order, and written down the answer to each
  • Any skew is described by the direction of its tail
  • Multiple peaks or clusters have been chased back to a possible second source in the data
  • Points off the main pattern have been investigated, not deleted by reflex
  • Every claim about shape is stated as a description, not as a measurement
  • Anything you have quantified came from a source you have cited, because this material quantifies none of it
Note

This page sits under a partly delivered objective

The week's third objective is to plan presentation styles for quantitative data, and the week's audit records it as partly delivered: rules and purposes are supplied, and no worked table, no surviving chart image, no rule for choosing among displays and no measure of dispersion are.

The reading procedure on this page is one of the strongest pieces of that delivery. It is also the clearest demonstration of the limit — the reader is taught what to look for and given nothing to say about how much of it there is.

What to carry forward

  1. Four questions, in order: overall shape, number of peaks, points off the pattern, clusters. It is the most immediately usable content in the week.
  2. Skew is named in the direction of the tail. That is the whole of what this material gives you on skew — no measure, no direction terminology, no consequence for your choice of average.
  3. More than one peak, or visible clusters, is a signal about your data sources before it is a fact about your chart.
  4. A distribution is a collection of measurements on an aspect of interest; shape, location and spread are its three key features; and the week supplies a way of measuring none of them.
  5. Location and central tendency are used for the same feature with incompatible glosses. Name the statistic you actually used and avoid both terms in your own writing.

Frequently asked questions

What should I look for when I read a histogram?

The source names four key aspects: the overall shape, whether there is one clear peak or more, whether any points sit obviously away from the main pattern, and whether there are clusters. It states the count as four and lists four, which is one of only two places in the week where a stated count matches its list.

Which way round is a skewed distribution named?

In the direction of the tail. The source's definition is a graph with a hump on one side and a longer tail on the other, said to be skewed in the direction of the tail. It gives no measure of skewness and does not use the terms positive, negative, left or right skew anywhere.

What does more than one peak mean?

The source says it may mean the data is a mixture of data from two or more sources. It offers the same explanation for clusters and never distinguishes the two situations, so treat both as a prompt to check whether you have combined groups that should be described separately.

What is a distribution, in this material?

"the statistical name given to a collection of measurements taken on an aspect of interest within a particular situation" The definition is plain and useful, and it makes clear that a distribution is a property of a set of measurements rather than of the chart you draw from them.

Why does the material use both location and central tendency?

It never says. One slide names location as a key feature of a distribution and glosses it as perhaps an average or median; an earlier slide defines central tendency as the most common value for variables measured at a nominal level, which is the mode. The two are the same feature with glosses pointing at different statistics, and the source reconciles them nowhere.

How do I report how spread out my data are?

Not from this material. It names spread as one of three key features of a distribution, says twice that you would be interested in some measure of it, and never names one anywhere in the week. Any measure you report has to come from, and be attributed to, a second source.

References and source attribution

  1. Veal, A. J. 2005, Business Research Methods: A Managerial Approach, 2nd ed., Longman. — the single entry on the week's reference slide; it is cited for the normal-distribution slide and for none of the material on this page.
  2. A publisher's companion website for a fourth-edition social research text, cited on the week's terminology slide as a bare address with no author, year or title stated. It is the source of the definitions of central tendency, mean, median and mode that this page compares against the distributions slide.
  3. The supplied teaching source: the week 11 slide deck on analysing data and the presentation of quantitative data, whose reading slide and distributions slide are reproduced in full on this page. No study notes for this week were supplied, and no chart image in the week is recoverable.

Suggested questions for Ask KEVOS

  • Walk me through the four key aspects against the chart in my results chapter.
  • My distribution has two peaks — what does the supplied material say that might mean?
  • How should I describe a skewed distribution if I have no measure of skewness?
  • What is the difference between location and central tendency in this material?
  • Draft the paragraph that describes my histogram for a results chapter.

Related KEVOS knowledge

Presenting Data in GraphsCore · quantitative analysisVariation and SpreadCore · quantitative analysisThe Normal Model and the 68-95-99.7 RuleAdvanced · quantitative analysisHandling OutliersCore · quantitative analysisMeasures of Central TendencyFoundation · quantitative analysisPresenting Data in TablesCore · quantitative analysis
KEVOS® · Project Delivery · Research Projects Page KVS-PM-RES-0177 · v1.0.0 · content 2026.08 Last reviewed 2026-08-16

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Presenting Data in GraphsGuide · Research ProjectsNEXT LESSON →The Normal Model and the 68-95-99.7 RuleGuide · Research ProjectsPresenting Data in TablesGuide · Research ProjectsVariation and SpreadGuide · Research Projects
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