Stakeholder Register Example
A fully worked practical example illustrating the stakeholder matrix for a mid-scale corporate website redesign project.
§1 Project Scenario Context
This example profiles the stakeholder landscape for Mary's Consulting - New Company Website, a digital transformation initiative operating within a strict $150K budget and a 6-month delivery timeline. By examining this completed register, project managers can observe how diverse needs and technical dependencies translate into formal project classifications.
Notice how individual stakeholders are evaluated based on their power over project outcomes versus their level of interest. The Sponsor (Mary) possesses high power and high interest, necessitating a "Manage Closely" approach, whereas the broader consultant community holds lower structural power regarding the build itself, but maintains moderate interest regarding their individual biographies.
§2 Completed Register
The table below presents the finalised stakeholder data extracted and synthesised for project commencement on May 6, 2026.
| Name | Position / Role | Contact Information | Requirements | Expectations | Classification |
|---|---|---|---|---|---|
| Mary | CEO / Project Sponsor | mary@marysconsulting.com | Brand-aligned site that reaches Fortune 500 buyers; stays within $150K budget; 6-month delivery. | Personal sign-off on visual brand; quarterly benefit reviews after launch. | High Power / High Interest Manage Closely |
| Andrew | Project Manager | andrew@marysconsulting.com | Clear charter, decision authority within budget, engaged sponsor. | Successful delivery on scope, time, cost, quality. | High Power / High Interest Manage Closely |
| Bob | Web Developer / Tech Lead | bob@marysconsulting.com | Approved tech stack, CMS choice, dev environment, CRM API access. | Clear specs and stable requirements once signed off. | Med Power / High Interest Keep Informed |
| Bill | UX / Visual Designer | bill@marysconsulting.com | Brand guidelines, access to CEO for design reviews. | Reasonable rounds of design review with timely feedback. | Med Power / High Interest Keep Informed |
| Christine | Content Strategist / Copywriter | christine@marysconsulting.com | Access to consultants for bios/case studies; brand voice guidance. | Realistic content deadlines; SME availability. | Med Power / High Interest Keep Informed |
| Marketing Lead | Internal Marketing owner of the site post-launch | marketing.lead@marysconsulting.com | Editor-friendly CMS; lead routing to CRM; analytics dashboards. | Minimal IT dependency for content updates after launch. | High Power / High Interest Manage Closely |
| Sales Lead | Recipient of inbound leads | sales.lead@marysconsulting.com | Qualified leads routed to the right consultants; RFP form data captured cleanly. | Increased pipeline quality and volume. | Med Power / High Interest Keep Informed |
| Consultant Community (500+) | Global consultants providing bios and case studies | all-consultants@marysconsulting.com | Easy way to submit/update bios; recognition of their work in case studies. | Their content is accurately represented and kept up to date. | Low Power / Med Interest Keep Informed |
| Fortune 500 Prospects | External target audience / end users of the site | Via sales / marketing channels | Credible firm presentation; clear service descriptions; easy contact path. | A professional, fast, and accessible website experience. | Low Power / Low Interest Monitor |
| IT/Hosting Operations | Internal owners of post-launch hosting and support | it-ops@marysconsulting.com | Architecture meets IT standards; documented runbooks; security compliant. | Smooth handoff with monitoring and alerts in place. | High Power / Low Interest Keep Satisfied |
| Legal / Compliance | Privacy, accessibility, and contract review | legal@marysconsulting.com | GDPR-compliant data handling, WCAG 2.1 AA compliance, vendor contracts reviewed. | Early involvement before public launch. | High Power / Low Interest Keep Satisfied |
| Hosting / CMS Vendor | External technology supplier | Via account manager | Clear specifications; SOW; payment per contract. | Predictable scope and on-time payment. | Low Power / Low Interest Monitor |