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GuidePublished 16 Aug 202613 min readBy KEVOS Editorialqualitative research assumptionsmultiple realitiesresearcher as instrumentphilosophical assumptions
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KEVOS/Project Delivery/Research Projects/The Nature of Qualitative Research
Project DeliveryResearch ProjectsCoreQualitative Research

What Qualitative Researchers Believe

Eleven propositions are set out across two slides, and three of them are not propositions at all. Several are contradicted by the same deck within a dozen slides, so read the set as a contested position rather than a creed.

Reading time14 minutes
LevelCore
Topic streamQualitative Research
Source materialThe Nature of Qualitative Research
Updated2026-08-16

In brief

  • Two slides titled ‘Qualitative researchers believe:’ carry eleven statements between them. The source numbers none of them and states no count.
  • Three of the seven statements on the first slide are instructions to the reader, not beliefs, so the reader cannot tell which items are claims about the world.
  • The strongest claims — no objectivity, no unitary reality, no point pursuing validity — are contradicted later in the same deck and directly by the study notes.
  • The notes announce that several principles guide qualitative planning and then list no principles. Three philosophical assumptions appear instead, under a different name.
  • Qualitative questions are How or What questions in the notes and why, how, when, what questions on the slides. The notes' version is the one with worked examples.

The eleven statements as the deck gives them

Two consecutive slides carry the same title. Neither is numbered, neither states a count, and the split between them is not explained. Seven statements sit on the first, four on the second.

Slide one — seven statements

  • The best way to understand any phenomenon is to view it in its context
  • The best way to understand what's going on is to be immersed in the context
  • ‘Move into organization and experience what it is like to be a part of it’
  • Be flexible in inquiry of respondents in their context
  • Questions will emerge and change as familiarity with the context develops
  • Each individual experiences a different reality
  • There is no unitary reality apart from our perceptions

Slide two — four statements

  • There can be no objectivity: even the analysing researcher has a lived reality
  • They may be opposed to methods that attempt to summarise across individuals because each individual is unique
  • There is no point in trying to establish ‘validity’ in any external or objective sense
  • All that we can hope to do as researchers is interpret our view of the world
From the source

Preserve the hedges

Two of the four statements on the second slide are hedged in the original and the hedges carry weight. Qualitative researchers may be opposed to summarising across individuals — not are. And all that we can hope to do is interpret our view of the world — not all we can do.

Quoting either statement without its hedge turns a qualified observation into a doctrine. The source does not assert the doctrine, and neither should your methodology chapter.

Three of the seven are not beliefs

A slide titled with a verb of belief should carry propositions — statements that are true or false about how the world is. Three of the seven are not. Two are imperatives addressed to the reader, and one is a prediction about what will happen during fieldwork.

WHAT KIND OF STATEMENT EACH ITEM ACTUALLY IS

StatementFormWhat follows from it
The best way to understand any phenomenon is to view it in its contextClaim about methodA methodological commitment you can defend or reject on evidence
The best way to understand what's going on is to be immersed in the contextClaim about methodSame, and it is the premise the two imperatives below depend on
‘Move into organization and experience what it is like to be a part of it’InstructionA directive for practice, not a belief. It cannot be true or false.
Be flexible in inquiry of respondents in their contextInstructionA directive for practice. Also the property the notes elsewhere call a strength and the deck elsewhere calls ad hoc.
Questions will emerge and change as familiarity with the context developsPredictionA forecast about the conduct of the study, contradicted by the deck's own design checklist, which requires design decisions to be fixed in advance
Each individual experiences a different realityClaim about the worldAn ontological position — see the linked page on ontology
There is no unitary reality apart from our perceptionsClaim about the worldA stronger ontological position than the one above it, and the deck does not mark the escalation

The classification in the middle column is this page's, derived from the wording. The source neither classifies nor numbers the statements.

The practical consequence is not pedantry. If you cite this slide as the assumption set behind your study, you are citing a mixture of commitments and instructions, and an examiner reading it will ask which is which. Separate them before you use them, and treat the two ontological claims as the part that belongs in a philosophy section — see ontology.

The strong claims, and where the same material contradicts them

The second slide states three of the strongest positions in the whole topic. Every one of them is contradicted somewhere in the supplied material, in most cases by a document written for the same week. The table records both sides; it does not choose between them, because the source does not.

STATED POSITION AGAINST STATED COUNTER-POSITION

The claim on slide twoWhat the same material says elsewhere
There is no point in trying to establish ‘validity’ in any external or objective senseThree later slides are each titled ‘Validity in qualitative research’ and supply four criteria with definitions of all four. The study notes make validity one of the five components of a qualitative design and say the reflexive process exists so a reader can interpret the overall validity of the research.
There can be no objectivityConfirmability is defined two slides later as the degree to which results can be confirmed or substantiated by others, and a post-study data audit is offered as a way of judging the potential for bias or distortion. Both presuppose a standpoint from which bias is visible.
There is no unitary reality apart from our perceptionsA later slide states that both approaches are highly respected and that qualitative data can be coded quantitatively while all quantitative data is interpreted qualitatively — a complementarity claim that presupposes the two paradigms address the same reality.
They may be opposed to methods that attempt to summarise across individualsThe notes list among the approach's strengths the ability to conduct cross-case comparisons and analysis of individuals or groups, and the deck defines grounded theory as a process in which new observations lead to revisions in the theory.

Both columns are quoted or close-paraphrased from the supplied material. The source never acknowledges any of these disagreements.

Source gap

The topic denies validity and then teaches it

This is the single largest internal conflict in the material. One slide holds that pursuing validity in an external or objective sense is pointless; three later slides instruct the student in achieving exactly that, including a criterion defined as substantiation by others.

The source resolves this nowhere and never notes it. Give both positions in your own writing, mark the conflict, and do not present either as the material's settled view. The criteria themselves are set out on validity criteria for qualitative research.

Caution

A division named and never described

The hedge ‘may be opposed’ concedes that qualitative researchers disagree among themselves about summarising across individuals. The source does not say which researchers are so opposed, which are not, or on what grounds the disagreement turns. It names a live division within the field and characterises neither side, so the sentence cannot be used to place your own study on either side of it.

The philosophical assumptions in the study notes

The notes approach the same ground from a different direction and with different vocabulary — a pattern that runs through the whole topic and is set out on what qualitative research is. They open here with a promise the passage does not keep.

Source gap

Several principles are announced and none is listed

The notes state: ‘Several principles guide the thinking and planning stages of most qualitative researchers.’ No principle follows. The next sentence changes the noun to philosophical assumptions and supplies three of those instead.

The promised principles are never enumerated, never numbered, and never distinguished from the assumptions that replace them. This is the clearest instance in the topic of a stated quantity whose list does not appear beneath it. If you need the principles, the material does not contain them.

Three assumptions are recoverable from the passage that follows. The source neither numbers nor counts them, so the enumeration below is this page's reading of a continuous paragraph.

The three philosophical assumptions as stated

MULTIPLE REALITIES

Insider perspectives are the object of study

To understand a complex phenomenon you must consider the multiple realities experienced by the participants themselves — the insider perspectives. The scare quotes around realities and insider are the source's own.

NATURAL SETTINGS

Meaning is constructed where it happens

Natural environments are favoured for discovering how participants construct their own meaning of events or situations. Favoured, not required — the source does not prohibit any other setting.

CONSTRUCTED WORLDS

The search for objective reality is abandoned

The search for an objective reality, favoured by quantitative researchers, is abandoned to the assumption that people construct their own personalised worlds. This matches the deck's ‘There can be no objectivity’ and conflicts with the notes' own comparison table, which lists objective data collection as a quantitative attribute without qualification.

One further claim sits in the notes' limitations paragraph and belongs with this set even though the source does not place it here: in qualitative work the researcher is the primary instrument of investigation. It is a substantial methodological claim, made in a subordinate clause, and never developed. What it implies for the researcher's own account of themselves is taken up in reflexivity and the researcher's position.

How and what: the shape of a qualitative research question

The notes tie the assumptions to question wording directly. Qualitative research questions, they say, are How or What questions, and are geared toward complex processes, exploration and discovery. Two worked questions are given: How did this happen? and What is going on here?

Source gap

Two question words in the notes, four on the slides

The deck's characteristics slide states that qualitative research takes a why, how, when, what approach. The notes state that qualitative questions are How or What questions. The same material gives a two-word and a four-word formulation of the same thing, neither acknowledges the other, and nothing reconciles them.

The notes' version is the one accompanied by worked examples, which is a reason to prefer it in practice but not a resolution the source offers. Give both if you cite either.

Four topic examples are printed, explicitly as examples rather than requirements: the experiences of high school dropouts; how assessments are conducted at universities; what motivated first-generation women college graduates; and how creativity is fostered in schools. Questions like these, the notes say, yield complex data, although the sources and formats vary.

Caution

An unfilled editing placeholder in the delivered material

The third example reads in full: what motivated first-generation women college graduates in xxx. The literal string xxx sits where a location should be, in teaching material that was delivered to students.

The intended place cannot be recovered. If you reproduce the example, drop the locative phrase or mark it as unspecified. Do not guess at what was meant.

Using a contested belief set in your own study

A project manager writing a methodology chapter needs a paragraph that states the assumptions the study rests on. The material supplies candidate assumptions and also supplies their contradictions, so the honest move is to take a position and show you knew you were taking one.

Turning the statements into a defensible assumptions paragraph

  1. Separate the claims from the instructions

    Of the eleven statements, use only those that assert something about the world or about method. The two imperatives belong in your fieldwork plan, not in your assumptions.

  2. Choose your ontological strength deliberately

    Each individual experiences a different reality is a weaker claim than there is no unitary reality apart from our perceptions. The topic's own introduction is weaker still — it speaks of accepting multiple perspectives. Pick one and say which.

  3. Decide what you are doing about validity, and say so

    You cannot both cite the denial of validity and use the four alternative criteria without comment. Either adopt the criteria and note that one slide disputes their point, or reject them and say what replaces them.

  4. Word your research question as the notes do

    How or What, geared toward process, exploration and discovery. If you need a Why or a When question, note that only the slides license it and that the notes do not.

  5. State the researcher-as-instrument claim if you rely on it

    The material asserts it and does not develop it. If your design depends on it — as most qualitative designs do — you will need a second source for what follows from it.

Check before you proceed

Before you submit the assumptions section

Can you name the ontological position you have adopted, in one sentence, without using the word paradigm? Have you stated whether validity applies to your study? Have you avoided quoting either hedged statement without its hedge? And have you noted, once, that the supplied material takes both sides on objectivity rather than presenting one side as settled?

What to carry forward

  1. Eleven statements across two slides, unnumbered and uncounted; three of the seven on the first slide are instructions or predictions rather than beliefs.
  2. No objectivity, no unitary reality and no point pursuing validity are each contradicted elsewhere in the same material. Give both sides and mark the conflict.
  3. Several principles are announced in the notes and none is listed. Three philosophical assumptions appear instead, under a different name.
  4. Qualitative questions are How or What in the notes and why, how, when, what on the slides. Only the notes' version carries worked examples.
  5. An unfilled placeholder — the literal string xxx — survives in one of the four worked topic examples.

Frequently asked questions

Can I cite the two belief slides as the philosophical basis of my study?

You can cite them, but not as a coherent basis without comment. Three of the eleven statements are instructions or predictions rather than beliefs, and the strongest three are contradicted later in the same deck and by the study notes. Cite them, separate the claims from the directives, and note the conflict where it bears on your design.

Does this material say qualitative research rejects validity?

It says both. One slide states there is no point trying to establish validity in any external or objective sense. Three later slides in the same deck are titled ‘Validity in qualitative research’ and define four criteria, and the study notes treat validity as one of the five components of a qualitative design. The source never reconciles the two positions.

What are the several principles the notes mention?

The material does not say. The sentence announcing them is followed by a sentence about philosophical assumptions instead, and three assumptions are given. No principle is ever named, numbered or described. If you need them, you need a second source — this is not something the page can supply.

Should my research question start with How, What or Why?

The study notes say How or What, and give two worked examples in that form. The characteristics slide says why, how, when, what. The two formulations are given for the same thing with no reconciliation. In practice the notes' version is better supported because it is the one carrying examples, but that is a judgement about the evidence, not a ruling by the source.

What does it mean that the researcher is the primary instrument of investigation?

The material asserts it and does not explain it. The phrase appears in a subordinate clause in the notes' limitations paragraph, where researcher embeddedness is identified as a source of bias. Nothing in the topic develops the claim, connects it to instrument design, or says what practices follow from it.

References and source attribution

  1. Merriam, S 2009, Qualitative research: A guide to design and implementation, Jossey-Bass, San Francisco.
  2. Denzin, N & Lincoln, Y (eds) 2005, Handbook of qualitative research, 3rd ed., Sage, Thousand Oaks.
  3. Patton, M 2002, Qualitative research and evaluation methods, 3rd ed., Sage, Thousand Oaks.
  4. Trochim, W M K 2006, Research Methods Knowledge Base. (The deck attributes its table of alternative validity criteria to an online research-methods knowledge base page on qualitative validity.)
  5. The supplied teaching source: one slide deck and two study-note documents on the nature of qualitative research.

Suggested questions for Ask KEVOS

  • List the eleven belief statements in the supplied material and mark which are claims and which are instructions.
  • Where does this material contradict its own statement that there can be no objectivity?
  • Draft an assumptions paragraph for a qualitative study of project handover practice, using only what this material supports.
  • What is the difference between the two ontological claims on the first belief slide?
  • Which parts of the qualitative belief set would I need a second source to defend?

Related KEVOS knowledge

What Qualitative Research IsFoundation · qualitative researchReflexivity and the Researcher's PositionAdvanced · qualitative researchStrengths and Limitations of Qualitative ResearchCore · qualitative researchValidity Criteria for Qualitative ResearchAdvanced · qualitative researchOntology: Assumptions About the Nature of RealityCore · research philosophyInterpretivism and PhenomenologyCore · research philosophy
KEVOS® · Project Delivery · Research Projects Page KVS-PM-RES-0149 · v1.0.0 · content 2026.08 Last reviewed 2026-08-16

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What Qualitative Research IsGuide · Research ProjectsNEXT LESSON →Strengths and Limitations of Qualitative ResearchGuide · Research ProjectsMixed Methods and TriangulationGuide · Research ProjectsReflexivity and the Researcher's PositionGuide · Research Projects
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