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GuidePublished 16 Aug 202610 min readBy KEVOS Editorialquantitative researchsamplingquick referencepopulation and sample
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Quantitative Research Quick Reference

Every definition, sampling type, rule and figure from the quantitative research week and its set reading on one page — each marked by what kind of claim it is, and whose.

Reading time12 minutes
LevelFoundation
Topic streamQuantitative Research
Source materialSynthesis
Updated2026-08-16

In brief

  • Two sources on this page, and the difference matters: the teaching material's own slides and notes, and a published article from another discipline that the week sets as required reading.
  • The teaching material supplies vocabulary. The set reading supplies procedure and the only concrete numbers anywhere in six weeks.
  • Every number here is marked with whose it is. None of the set reading's figures is a standard for project research.
  • Six sampling types are named. No procedure for executing any of them is given, and no sampling frame is mentioned anywhere.
  • Use this page to find things. Use the linked pages for the conflicts and the gaps, which a reference table cannot carry.

How to read this page

Caution

Two sources, two registers

The teaching material is the subject's own voice — slides and study notes. Its definitions are what the subject taught.

The set reading is a published article on quantitative research design from a sport and exercise science journal, linked from one slide and reproduced in part in the week's notes. It is clearer and more quantified than the material around it, and that is the trap: it is easy to come away believing the subject taught it.

Every row below is labelled. Where a figure appears, it carries its discipline. Nothing from the set reading is a project research standard.

Core definitions — the teaching material

KEY TERMS AS THE SUBJECT DEFINES THEM

TermDefinition, quoted or closely paraphrasedClaim type
Population"Total category of subjects that is the focus of attention in a particular research project (can be non-human)"Source definition
Sample"A number of subjects drawn from the population"Source definition
Variables"Characteristics of an item or individual; what you analyse when you use a statistical method"Source definition
Data"The different values associated with the variable"Source definition — and the seventh incompatible definition of this word across six weeks
Measurement"The act of measuring by assigning symbols, and numbers based on a set of rules"Source definition
The reliability–validity linkMeasurement "must be reliable in order to claim validity of findings"Source requirement

Full treatment, including the conflicts each definition creates with other weeks, at the linked pages below.

From the source

What quantitative research is, in the material's own words

Quantitative data "is represented through numbers and analysing using statistics". The process rests on four things the source names together: the need to test hypotheses, deductive logic, the value of quantification, and the need for objectivity.

The scientific standard it describes: adopt or generate a theory; reason deductively to a specific proposition or hypothesis; gather quantitative data; analyse statistically; draw conclusions that may or may not support the proposition.

See what quantitative research is for the definitional gap this leaves and the four competing taxonomies around it.

Sampling — the six types

SAMPLING TYPES AS NAMED IN THE TEACHING MATERIAL

TypeWhat the source saysUsable?
Purposive"Selecting particular respondents because of certain attributes or based on their particular ability to contribute to your purpose"Yes — the definition distinguishes it
RandomA selection based on chanceNot distinguished from the next row
Simple random"A random operation based on a chance process of some kind"Not distinguished from the previous row
StratifiedSampling within subgroups so each is representedYes
Systematic"Taking an observation at regular intervals e.g. every 5th person. This is best if the list from which you are sampling is in random order but can cause problems when there is some regularity or pattern in the list"Yes — and the caveat is the most useful sentence in the set
ClusterSampling whole groups rather than individualsYes

Quota, judgement and self-selected sampling are named elsewhere in the material as bare labels with no definitions.

Source gap

What the sampling material does not supply

  • No procedure for executing any of the six types
  • No mention of a sampling frame anywhere in six weeks
  • No sample-size rule in the teaching material's own voice — the only numbers come from the set reading
  • No criterion for choosing between the six types
  • Three internal defects: random and simple random are not distinguished; purposive is filed opposite random when it belongs under non-random; and the non-random line asserts the opposite of the slides either side of it

The full boundary is at sampling methods in research, and the question the source asks on its own slide and never answers is at how large should a sample be.

Bias — the teaching material and the set reading together

BIAS

ItemStatementSource
The most common biasNon-response. Respondents choose whether to participate; if non-responders hold different views, the result is biasedTeaching material
What bias is"A statistic is biased if the value of the statistic tends to be wrong (or more precisely, if the expected value — the average value from many samples drawn using the same sampling method — is not the same as the population value)"Set reading
A typical bias sourceAge or socioeconomic status — people with extreme values on these tend not to take partSet reading
Compliance"The proportion of people contacted who end up as subjects"Set reading
An acceptable compliance rateA stated percentage, reported as what journal editors in sport and exercise science were happy withSet reading — not a project research threshold
Group biasFailure to randomise subjects to groups means a result may reflect the group difference rather than the treatmentSet reading

The teaching material states one bias. The set reading supplies the definition and the mechanism.

Caution

The number on this page you must not reuse

The set reading's compliance figure is that article's report of editorial practice in its own field, around the time it was written. It is not a benchmark, a target or a threshold for a project study.

Separately, the teaching material elsewhere carries an unattributable questionnaire return figure with no study, population, method or year behind it. The two are not comparable and neither is a standard. Full treatment at questionnaires and response rates.

Study design — from the set reading

Descriptive study

  • Subjects usually measured once
  • Establishes only associations between variables
  • Needs a much larger sample — the article says hundreds or thousands
  • Most project research is this

Experimental study

  • Subjects measured before and after a treatment
  • Establishes causality
  • May need far fewer subjects, especially a crossover design
  • Rarely available in project research
From the source

The distinction that decides what you may claim

This is the single most consequential idea the set reading supplies, and the teaching material never states it: a descriptive study establishes only associations; an experiment establishes causality.

If your design is descriptive — and in project research it almost always is — then a conclusion phrased as a cause is a claim your design cannot support. See descriptive and experimental study designs.

THE THREE CONTROLS ON BIAS, AND WHAT EACH PROTECTS

ControlProtectsLost without it
Random selection from the populationThat your sample resembles the populationThe right to generalise beyond the people you studied
Random assignment to groupsThat groups differ only by the treatmentThe right to attribute a difference to the treatment
BlindingThat knowing the treatment does not create the effectThe right to separate the treatment from the expectation of it

Arrangement is this library's; the content is the set reading's. Full treatment at bias control, randomisation and blinding.

What to measure — from the set reading

  1. Characteristics of the subjects — enough to identify the population they were drawn from.
  2. The independent and dependent variables defining the research question. The question fixes the dependent variable; the independent variables are everything that could affect it.
  3. Mechanism variables, in experiments only — variables that explain how the treatment works rather than whether it did.
Practice note

The choice this produces

Subject characteristics affect your result whether you measure them or not. You have two options and no third: restrict the sample so the characteristic cannot vary, or measure it and include it in the analysis.

The article prefers measuring, because it widens where your findings apply, and names the price: a larger sample, a more complex analysis, and a greater chance that one of many estimated effects is wrong. See choosing what to measure.

Data management — the teaching material

The material requires a proposal to say how data will be managed at three stages: while it is being gathered, once it is gathered and stored, and afterwards. It raises format, access and entry as decisions to be made at design time, and points at a national code for the responsible conduct of research for the retention obligations.

Source gap

Three definitions of one term

The material defines "data management" three incompatible ways across the weeks now on record, and the library gives all three without choosing. Full treatment at planning data management; the retention obligations themselves are at research data storage, retention and ownership.

The reproduction, and the deletion that matters

Source gap

A third of the study notes is the set reading, minus five passages

Roughly a third of the week's study notes — some 952 words — is the set reading reproduced verbatim, with five passages deleted. Two of the deletions are consequential:

- The subsection defining a confidence interval is removed. It is the only definition of a confidence interval in anything supplied across six weeks, and the retained subsection immediately after it depends on the term repeatedly. - The subsection on pilot studies is removed — the one passage addressed to a student researcher without resources, and the nearest thing in the dataset to the pilot stage the questionnaire week names and never describes.

The library does not supply either definition. If you need them, you need a second source, and you should know that the material you are holding once contained one of them.

Where each topic is treated in full

NAVIGATION

TopicPage
What quantitative research is, and its four taxonomiesWhat quantitative research is
Population, sample, variables, dataPopulation, sample, variables and data
Measurement and the reliability–validity linkMeasurement and the basis of validity
The six sampling types and their defectsSampling methods in research
Sample size, and why the material has no ruleHow large should a sample be
Non-response and the causal chain behind itNon-response and sampling bias
Why sample rather than study everyoneWhole population or sample
Managing data across three stagesPlanning data management
Association against causationDescriptive and experimental study designs
The only concrete size guidance in the datasetSample size in quantitative studies
Variable selection and the restrict-or-measure choiceChoosing what to measure
Randomisation, blinding and what each protectsBias control: randomisation and blinding

What to carry forward

  1. Two sources on one page. The teaching material supplies vocabulary; the set reading supplies procedure and every number — and its numbers belong to sport and exercise science.
  2. Six sampling types named, no procedure for any of them, no sampling frame mentioned anywhere. You have the vocabulary and not the method.
  3. A descriptive study establishes only associations. An experiment establishes causality. Most project research is descriptive.
  4. Bias is a property of your method, not your result — which is why the whole defence sits at design time.
  5. The one definition you will most need, the confidence interval, exists in the set reading and was deleted from the notes that reproduce it.

Frequently asked questions

Why does this page separate the teaching material from the set reading?

Because they are different kinds of source and the difference changes how much weight a claim carries. The set reading is a published article from sport and exercise science, and it is clearer and more quantified than the week that links to it — which makes it easy to mistake for what the subject taught.

Can I use the sample-size figures from the set reading?

Not as standards. They were derived for studies of athletes and physiological measures, and transferring them to a project management study needs a justification neither the article nor the teaching material supplies. Use the reasoning about why descriptive studies need larger samples; do not carry the numbers.

Which sampling type should I use?

The material gives no criterion for choosing between the six, which is one of the four things it does not supply. What it does give — the systematic sampling caveat about list order — is the most useful single sentence in the set.

Where do I find the confidence interval definition?

Not in the teaching material. It exists in the set reading and was one of five passages deleted when the study notes reproduced that article. You will need a statistics source, and the material that depends on the term is still there without it.

Is this page a substitute for the detailed pages?

No. A reference table can carry definitions and lists; it cannot carry the conflicts, the gaps and the provenance rules that make each item safe to use. Use this page to find things and the linked pages to rely on them.

References and source attribution

  1. The supplied teaching source: weekly study notes, slide decks and assessment activities for a master's-level research methods subject in project management. Author, institution and year not stated in the supplied files.
  2. Hopkins 2000, 'Quantitative Research Design', a sport and exercise science web journal, vol. 4, issue 1, approximately 4,318 words — the Week 8 set reading. Retained as a published bibliographic citation; the journal, the reviewer and all institutional affiliations are scrubbed per the library's naming rules.

Suggested questions for Ask KEVOS

  • What are the six sampling types and how do they differ?
  • How do I know whether my study can claim a cause?
  • What does the quantitative research week actually define?
  • Which figures on this page can I reuse in my own study?
  • What does the material say about managing research data?

Related KEVOS knowledge

What Quantitative Research IsFoundation · quantitative researchSampling Methods: The Six Named TypesCore · quantitative researchDescriptive and Experimental Study DesignsAdvanced · quantitative researchSample Size in Quantitative StudiesAdvanced · quantitative researchControlling Bias: Randomisation and BlindingAdvanced · quantitative researchThe Six-Week Objective AuditCore · research practice
KEVOS® · Project Delivery · Research Projects Page KVS-PM-RES-0214 · v1.0.0 · content 2026.08 Last reviewed 2026-08-16

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