Project Scope Statement

[Provide a narrative description of the project scope. What is the ultimate goal? Briefly summarise the characteristics of the product, service, or result the project is designed to deliver.]

[List the specific, tangible outputs that will be created. Use a numbered list for clarity. Include both product deliverables (e.g., software module, building foundation) and project management deliverables (e.g., project plan, final report).]

[Define the exact conditions that must be met before the deliverables are accepted. How will you prove the project is finished? (e.g., "Passes UAT with zero Sev-1 defects," "Passes municipal building inspection.")]

[Explicitly state what is OUT OF SCOPE. What might stakeholders wrongly assume is included? Listing exclusions prevents scope creep and clarifies the project's boundaries.]

[Identify the limiting factors that affect the execution of the project. Detail strict constraints regarding budget caps, hard deadlines, resource limitations, or regulatory compliance requirements.]

[List factors considered to be true, real, or certain without proof for the sake of planning. (e.g., "Key subject matter experts will be available for 5 hours per week," "The existing API will support 500 requests per minute.")]

Design, develop, and launch a new public-facing marketing website for Mary's Consulting at marysconsulting.com. The site will replace the current legacy site and serve as the firm's primary digital storefront for Fortune 500 buyers. It will include an updated brand identity, a service catalogue covering project management consulting, a consultant directory of 500+ global consultants, a case-study library, a thought-leadership blog, and a Contact / Request-for-Proposal lead-capture flow integrated with the company CRM. The site will be responsive (desktop, tablet, mobile), WCAG 2.1 AA accessible, GDPR compliant, and managed via a CMS that allows non-technical staff to publish content without engineering involvement.

1. Approved brand and visual design system - brand guidelines, colour palette, typography, component library.
2. Information architecture and wireframes - sitemap, page templates, interaction flows.
3. Content set - home, services, case studies (≥ 20), consultant directory entries, blog seed content (≥ 10 posts), legal pages.
4. CMS-driven website - fully developed responsive site with editor workflow.
5. CRM integration - contact and RFP forms routed to the company CRM via API with logging and retry.
6. Hosting environment - production hosting, DNS, SSL, CDN, monitoring, and backup.
7. Test & QA artifacts - test plan, executed test cases, performance report, third-party WCAG 2.1 AA audit report.
8. Production launch - Go-Live event, post-launch support transition.
9. Project management documents - charter, plans, logs, status reports, lessons learned, formal acceptance.

• All Must-priority requirements verified and validated as documented in the Requirements Traceability Matrix.
• 75th-percentile Largest Contentful Paint (LCP) < 2.5 seconds in the pre-launch performance test.
• Third-party WCAG 2.1 AA audit returns zero Severity-1 findings.
• User Acceptance Testing completed with no open Severity-1 or Severity-2 defects.
• CEO (Mary) signs off on brand/visual fit.
• Marketing Lead signs off on content and CMS workflow.
• Legal/Compliance signs off on GDPR and accessibility.
• Production hosting documented and handed off to IT/Hosting Operations.

The following items are explicitly OUT OF SCOPE for this project:

• Internal consultant portal (extranet, time tracking, client workspaces).
• Client project delivery tools, dashboards, or collaboration spaces.
• Billing, invoicing, or financial-system integration.
• Paid advertising campaigns, SEO content production beyond launch seed, and ongoing marketing operations.
• Multi-language translation of consultant bios at launch (deferred to a future phase).
• Mobile native applications (iOS / Android).
• Migration of historical blog content older than 24 months.

• Budget: Total project cost capped at $150,000 USD. Any expenditure beyond this requires sponsor approval.
• Schedule: Production launch must occur on or before the November 2026 Go-Live milestone.
• Resources: Core team is fixed at the Project Manager (Andrew) plus three team members (Bob, Bill, Christine). Functional manager approval is required to add resources.
• Brand approval: Final brand and visual direction must be approved personally by the CEO (Mary). No delegation of this approval is permitted.
• Quality: Site must meet WCAG 2.1 AA, GDPR, and the firm's IT security standards. These are non-negotiable.
• Technology: CMS selection must be from the firm's approved technology list; hosting must use the firm's approved cloud provider.
• PM Authority: The PM may approve expenditures up to $5,000 per item and reallocate up to 10% within budget categories. Anything beyond requires sponsor approval.

• The three core team members will be available at planned allocations through project close.
• Mary will be available for design reviews at agreed checkpoints; turnaround on brand decisions ≤ 5 business days.
• The existing CRM offers a supported integration method (API or vendor connector) for lead capture.
• Consultants worldwide will provide updated bios and case-study content within agreed deadlines.
• WCAG 2.1 AA is the accepted accessibility standard for the project.
• Marketing will execute SEO and content campaigns post-launch to drive traffic; the project itself does not include those activities.
• The hosting/CMS vendor's standard SLA (≥ 99.5% uptime) is acceptable to IT Operations.
• No major change in the firm's service offerings during the project timeline.