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GuidePublished 16 Aug 202612 min readBy KEVOS Editorialqualitative design checklistqualitative research designdesign strategiesanticipate analysis
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KEVOS/Project Delivery/Research Projects/The Nature of Qualitative Research
Project DeliveryResearch ProjectsCoreQualitative Research

The Qualitative Design Checklist

Ten items across two slides, adapted from an evaluation project that is never named. It is the longest instructional structure in the week, and three of its items instruct you to consult a taxonomy the source does not supply.

Reading time13 minutes
LevelCore
Topic streamQualitative Research
Source materialThe Nature of Qualitative Research
Updated2026-08-16

In brief

  • Ten items, split three and seven across two slides, unnumbered in the source and presented as a single set.
  • Three stated purposes are numbered (1), (2) and (3) — and are never mapped to any of the ten items.
  • Items 2 and 4 tell you to select from lists of strategic themes and qualitative applications that appear nowhere in the material; items 6 and 7 tell you to determine how to approach fieldwork and interviews and never say how.
  • The checklist requires design decisions up front. Five other statements in the same week require the design to emerge. Both are given here.

Where the checklist comes from

The source is explicit that the checklist has been repurposed, and equally explicit about nothing else concerning its origin.

From the source

The provenance statement, quoted in full

"This checklist relates to an evaluation project but here, it is adapted to refer to a general qualitative research project."

That is the whole of it. No author, no publication, no year, no evaluation project is named, and the checklist does not appear in the week's reference list.

Source gap

The adaptation is asserted, not described

The source says the checklist "is adapted" and never says what was changed. You cannot tell which items are native to general qualitative research and which are residue from the evaluation original.

One trace of the original survives in plain sight. The phrase "intended users" appears in items 1 and 5 and nowhere else in the week — it is evaluation vocabulary, and the adaptation did not remove it. Treat it as meaning the people who will act on your findings, and note that the source never defines it.

The three stated purposes

The purposes are stated in one sentence, and that sentence numbers them. It is the only numbered structure on the two slides.

From the source

What the checklist is for

"The purposes of this checklist are to guide researchers in determining when qualitative methods are appropriate for a research inquiry and factors to consider (1) to select qualitative approaches that are particularly appropriate for a given project's expected uses and answer the project's questions, (2) to collect high quality and credible qualitative data, and (3) to analyze and report qualitative findings."

  1. Select the approach
  2. Collect credible data
  3. Analyse and report

The ten items, reproduced in full

Three items sit on the first slide and seven on the second. The source gives no numbers and no bullets, and states no count; ten is the count of the items as printed, and the split across the slide boundary is the only structure supplied.

Factors to consider in qualitative research

  • "Determine the extent to which qualitative methods are appropriate given the project's purposes and intended uses."
  • "Determine which general strategic themes of qualitative inquiry will guide the project."
  • "Determine qualitative design strategies, data collection options, and analysis approaches based on the project's purpose."
  • "Determine which qualitative applications are especially appropriate given the project's purpose and priorities."
  • "Make major design decisions so that the design answers important questions for intended users. Consider design options and choose those most appropriate for the project's purposes."
  • "Where fieldwork is part of the project, determine how to approach the fieldwork."
  • "Where open-ended interviewing is part of the project, determine how to approach the interviews."
  • "Design the project with careful attention to ethical issues."
  • "Anticipate analysis - design the data collection to facilitate analysis."
  • "Analyse the data so that the qualitative findings are clear, credible, and address the relevant and priority project questions and issues. Focus the report."
Source gap

The purposes and the items are never connected

The source numbers three purposes and then supplies ten unnumbered items with no mapping between them. Items 1 to 5 plausibly serve the first purpose, 6 to 8 the second and 9 to 10 the third — but that reading is this handbook's inference and not a source statement, and item 9 belongs to two purposes at once.

If you are using the checklist as a structure for a design chapter, build your own mapping and label it as yours.

The four items you cannot execute from the supplied material

Four of the ten instruct you to make a selection from a set the source never supplies, or to determine an approach it never describes. That is not a criticism of the checklist's structure; it is a statement of what happens if you sit down and try to run it.

ITEMS THAT REFER OUT TO SOMETHING THE MATERIAL DOES NOT CONTAIN

ItemWhat it asks you to select or determineWhat the source supplies
Item 2Which "general strategic themes of qualitative inquiry" will guide the projectNo theme is ever listed, named or defined
Item 4Which "qualitative applications" are especially appropriateNo application is ever enumerated
Item 6How to approach the fieldworkThe instruction to decide, and nothing on how
Item 7How to approach the interviewsThe instruction to decide, and nothing on how

Items 6 and 7 are purely deferring: the reader is told to determine how, and the how is never stated. Item 7 is the closest the week comes to instrument design, and it is a placeholder.

Note

Objective delivery

This week's first stated learning objective is "Design appropriate research tools". Item 7 is the item that addresses it directly, and it defers the instruction rather than supplying it — as does item 6 for fieldwork. No interview guide, observation schedule, field-note format or coding frame appears anywhere in the week. The objective is recorded as undelivered in the consolidated audit at What This Material Does Not Teach. The five methods the week does define are described in terms of what they are, not how to build them.

Item 8: the ethics item with nothing standing behind it

Item 8 reads, in full: "Design the project with careful attention to ethical issues." It names ethics and supplies no principle, no framework, no approval process and no example.

Source gap

One line here, one question in the design week, and that is all

Across the research design week and this one, the complete ethics content is item 8 above and one method-selection question in the earlier week: "Ethics - Are there any ethical issues attached to the choice of research method?"

Two slides later this same deck sets two ethics case studies and asks students to decide what a researcher should do. The material supplies nothing to decide it with. Those two cases, and the asymmetry in how they are framed, are treated on Covert Research and Negotiating Access.

Practice note

Where the framework actually comes from

This library carries a full ethics stream, built from a different week of the supplied teaching source and published in an earlier release. That is where the principles, the consent requirements and the approval process live — not in this week's material.

Start at What Research Ethics Are and Why They Matter, then The Four Ethical Principles and Ethics Review and Approval Processes. When you cite them in a design chapter, cite them as coming from that material, not from this checklist.

The checklist requires anticipation; the rest of the week requires emergence

This is the conflict that will bite hardest if you try to run the checklist as written. Three of the ten items require the design to be settled before fieldwork. Five separate statements elsewhere in the same week say it cannot be.

What the checklist requires

  • Item 3: determine design strategies, data collection options and analysis approaches up front
  • Item 5: make major design decisions, considering and choosing between design options
  • Item 9: "Anticipate analysis - design the data collection to facilitate analysis"

What the rest of the week says

  • "Design differs - qualitative design emerges"
  • Qualitative measures "are created in an ad hoc manner"
  • "Questions will emerge and change as familiarity with the context develops"
  • Collection and analysis "usually proceed simultaneously"
  • "ongoing findings affect what types of data are collected and how they are collected"
Caution

Conflict — do not smooth this over in a design chapter

Front-loaded planning discipline and emergent design are incompatible instructions, and the source gives both without comment. It does not adjudicate and this page does not adjudicate for it.

What you can do is state which discipline your project is running under, cite the part of the material you are relying on, and describe how far your design was fixed before fieldwork began. A reader can assess that. A design chapter that quotes item 9 and the emergence statements together without noticing the collision cannot be assessed at all. The collection-and-analysis side of the same conflict is set out on Thick Description, Memos and Field Data.

Item 10 and the credibility problem

Item 10 requires you to analyse the data so that the findings are "clear, credible, and address the relevant and priority project questions". The word credible is doing more work than it looks.

Caution

Credibility is defined two slides later, and not as something analysis produces

The same deck defines credibility as results that are "believable from the participant's perspective", and states that "only they can claim the credibility of the research".

On that definition credibility is conferred by participants after the fact. Item 10 treats it as a property the researcher secures by analysing well. Both statements are in the same deck, twelve slides apart, and no procedure for obtaining a participant's judgement appears anywhere. The four criteria and what evidence the source attaches to each are on Validity Criteria for Qualitative Research.

Running the checklist as a design gate

The checklist is still worth running, provided you know which items are live and which are placeholders. The gate below re-sequences the ten items into an order you can work through; the sequence and the routing are this handbook's, and the item wording is the source's.

A workable order for the ten

  1. Settle appropriateness first (items 1 and 4)

    Decide whether qualitative methods suit the project's purposes and intended uses at all. Item 4's instruction to choose among qualitative applications cannot be followed from this material; the method-selection questions in the research design week are the nearest usable substitute — see Selecting a Research Method.

  2. Skip item 2 and record that you skipped it

    No strategic themes of qualitative inquiry are listed anywhere in the material. Note the gap in your design chapter rather than inventing a theme and attributing it here.

  3. Make the design decisions you can make (items 3 and 5)

    Design strategies, data collection options and analysis approaches, and the major design choices behind them. Expect to revisit these; the week's emergence statements say you will.

  4. Answer items 6 and 7 from outside this material

    Fieldwork approach and interview approach. The checklist defers both. Take the answers from a methods text and attribute them there.

  5. Take item 8 to the ethics stream

    Careful attention to ethical issues is the instruction; the principles, the consent requirements and the approval process are in this library's ethics pages, not in this week's slides.

  6. Decide the anticipation question explicitly (item 9)

    How much of the analysis is designed before collection starts. Write the decision down, because the material will support either answer and you will be asked which one you took.

  7. Finish on item 10, and define credible yourself

    Clear, credible findings that address the priority questions, and a focused report. Since the deck's own definition makes credibility the participants' to confer, say which sense of the word you are using.

Check before you proceed

Before you sign off a qualitative design

  • Have you recorded which checklist items you could not execute, and why?
  • Have you stated whether your design is front-loaded or emergent, given that the week requires both?
  • Is your ethics section sourced from the ethics material rather than from item 8?
  • Have you avoided presenting the checklist as an authored, citable instrument? It is unattributed and cannot be followed up.

What to carry forward

  1. Ten items, three stated purposes, and no mapping between them. Any mapping you use is yours.
  2. Four items refer out to taxonomies or procedures the material does not contain; run the other six and record the four as gaps.
  3. The checklist is unattributed, adapted from an unnamed evaluation project, and absent from the week's reference list — so it cannot be cited or followed up.
  4. Item 9 requires analysis to be anticipated; five statements elsewhere in the week require the design to emerge. Declare which you are doing.
  5. Item 8 names ethics and supplies no framework. Take the framework from this library's ethics stream and attribute it there.

Frequently asked questions

Is this checklist an authored instrument I can cite?

No. The source states only that it relates to an evaluation project and has been adapted for general qualitative research. No author, publication, year or project is named, and it does not appear in the week's reference list. Reproduce it as unattributed material from the supplied teaching source.

What are the general strategic themes of qualitative inquiry that item 2 refers to?

The material never says. No theme is listed, named or defined anywhere in the week, so item 2 cannot be executed from what is supplied. Record it as a gap rather than substituting a set of themes from elsewhere and attributing them here.

Should I fix my analysis plan before I start collecting data?

The week requires both answers. Item 9 tells you to anticipate analysis and design the collection to facilitate it; five other statements say the design emerges, the measures are ad hoc, the questions change and collection and analysis proceed simultaneously. State which discipline you followed and cite the part you relied on.

How many items are in the checklist?

Ten as printed — three on the first slide and seven on the second. The source states no count and the items are unnumbered and unbulleted, so ten is a count of the material rather than a figure the source asserts.

Does item 8 tell me what ethical issues to attend to?

No. Item 8 is a single sentence naming ethics with no principle, framework, approval process or example behind it. Together with one method-selection question in the research design week, it is the complete ethics content of both weeks.

References and source attribution

  1. Supplied teaching source, Week 9: The nature of qualitative research — slide deck, slides 16-17 (the checklist and its three stated purposes), slides 18-20 (credibility), slides 5, 8 and 11 (the emergence statements).
  2. Supplied teaching source, Week 9 study notes — the statement that collection and analysis usually proceed simultaneously and that ongoing findings affect what data is collected.
  3. Supplied teaching source, Week 7: Research Design — slide 12, the method-selection question naming ethics.
  4. Patton, M. 2002, Qualitative research and evaluation methods, 3rd ed., Sage. Listed in the Week 9 references of the supplied source; the checklist itself carries no attribution and cannot be traced to any listed work.
  5. Maxwell 2009 — cited in the Week 9 study notes for the five components of a qualitative research design, the material's other account of what a design contains. No title or publisher is given.

Suggested questions for Ask KEVOS

  • Turn the ten checklist items into a design chapter outline for my project.
  • Which checklist items can I actually complete from this material?
  • How do I handle the conflict between anticipated analysis and emergent design?
  • Where does the library's ethics framework sit relative to checklist item 8?
  • What does the checklist mean by intended users?

Related KEVOS knowledge

The Five Components of a Qualitative DesignCore · qualitative researchQualitative Methods: The Commonly Used SetCore · qualitative researchValidity Criteria for Qualitative ResearchAdvanced · qualitative researchCovert Research and Negotiating AccessAdvanced · research ethicsStep 5: Designing Your ResearchCore · research processWhat Research Design IsFoundation · research design
KEVOS® · Project Delivery · Research Projects Page KVS-PM-RES-0156 · v1.0.0 · content 2026.08 Last reviewed 2026-08-16

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Qualitative Methods: The Commonly Used SetGuide · Research ProjectsNEXT LESSON →Sampling and Selecting ParticipantsGuide · Research ProjectsValidity Criteria for Qualitative ResearchGuide · Research ProjectsSix Approaches to Collecting Qualitative DataGuide · Research Projects
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