ArticlePublished 3 Aug 20262 min readBy Kevin Jogin
POSTER 04
Section 2 · PMBOK 7 — Why Projects Exist
The Value Delivery System
PMBOK 7 reframes projects as part of a system that creates value. Effort moves down as funding & direction; worth moves up as outcomes, benefits and value. The job is not "deliver the thing" — it's realise the value.
Visual Map — the system, end to end
▲ VALUE · BENEFITS · INFORMATION & FEEDBACK flow UP ▲
Organisational Strategy▶Portfolio right work▶Program benefits▶Project outputs▶Product thing of value▶Operations sustain▶Customer realises value
▼ STRATEGIC DIRECTION · FUNDING · DECISIONS & MANDATE flow DOWN ▼
The system is governed as a whole. Feedback loops from operations & customers continually re-shape strategy and the portfolio — value delivery is circular, not a one-way pipeline.
The Value Ladder
Output
The deliverable produced (e.g. an app, a bridge).
▼
Outcome
The change the output enables (people use it).
▼
Benefit
The measurable gain (cost down, revenue up).
▼
Value
Worth to stakeholders — financial or not.
Key Concepts
Value
Worth/importance to stakeholders.
Business value
Net quantifiable benefit to the org.
Internal value
Capability, IP, morale, readiness.
External value
Customer & market worth.
Value stream
The flow that turns need → value.
System view
Optimise the whole, not a part.
Relationships
Each component feeds the next; operations sustain the value over time.
Portfolio governance steers the whole toward strategy.
Benefits are often realised after the project closes — programs/operations own realisation.
Customer feedback loops back to reshape strategy.
Exam Concepts
Output ≠ outcome ≠ benefit ≠ value.
Value can be non-financial.
Benefit realisation may sit past closure.
Know the term "value delivery system."
Executive View
Steer the portfolio by value, not activity.
Maintain a benefits dependency network.
Ask: "value created — or just deliverables shipped?"
Fund realisation, not only build.
Industry Example — Enterprise SaaS
IT
Output: a new billing feature ships.
Outcome: finance teams adopt it.
Benefit: churn down, ARPU up.
Value: higher enterprise valuation.
Memory Hooks
Build → Use → Gain → Worth = the value ladder.
"OO-BV": Output, Outcome, Benefit, Value.
Money down ▼, value up ▲ — and it loops.
60-sec ReviewDraw the system left→rightClimb the value ladder aloudInternal vs external valueWhen are benefits realised?Name one feedback loop
PMI Visual Wall · Poster 04 · PMBOK 7 Value Delivery System · original instructional design · A3 landscape