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GuidePublished 16 Aug 202616 min readBy KEVOS Editorialjournal article research designeconometric policy evaluation designmathematical modelling research papercomparative survey design
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Five Journal Article Research Designs

Five published papers supplied alongside the teaching material, read for how they were built rather than for what they found. Between them they show a research literature that mostly never asks anyone anything — and a journal house style that shapes a paper before its author writes a word.

Reading time17 minutes
LevelAdvanced
Topic streamResearch Exemplars
Source materialJournal Paper Exemplars
Updated2026-08-16

In brief

  • Five published papers, five different designs: econometric policy evaluation, mathematical modelling, comparative survey, a single case study proposing a method, and formal theoretical modelling.
  • Only one of the five collects primary data from people. Two collect no data at all.
  • Three share a journal house style — an OVERVIEW box and a KEY CONCEPTS line — imposed by the venue, not chosen by the authors.
  • None declares a research paradigm, which now holds across ten examined works in this library while the teaching material says it should be clear which one you are in.
  • Two report results that run against the expected direction, and neither buries it.

Five papers, read for design

Note

Naming convention on this page

The five papers are P1 to P5 throughout. No author, journal, publisher, company or country is named, and none is needed — the object of interest is the design, not the finding.

All five sit in one broad subject domain, research and development investment, so the design differences below cannot be explained away as differences of topic.

THE FIVE DESIGNS AT A GLANCE

Question it asksYearExtentDesignWhere the evidence comes from
P1Do government R&D subsidies stimulate or displace privately financed R&D?200222 pp, economics journalEconometric policy evaluationExisting firm-level data on manufacturing firms in one national economy
P2How should an R&D project be valued when the firm hedges?20087 pp, practitioner-facing technology management journalMathematical modellingNone — the contribution is analytical
P3What distinguishes high-effectiveness R&D organisations from low?20007 pp, same practitioner journalComparative surveyR&D directors, surveyed
P4How can uncertainty be managed across an R&D portfolio?201110 pp, same practitioner journalCase study proposing a methodOne large R&D investment at one organisation
P5Are patents efficient when research lines are imperfectly correlated?201116 pp, economics journalFormal theoretical modellingNone — deduction from stated assumptions

Design labels are this page's classification of what each paper does. Years and extents are as recorded in the supplied material.

Read the last column first. Three of the five never generate a new observation of the world, and a fourth works from records collected by someone else for another purpose — a very different distribution from the master's work at Seventeen Worked Research Designs in Project Management, where survey and interview dominate.

P1 — building a design around a problem you cannot observe

From the source

The paper names its own methodological problem in its opening

To evaluate the effect of a subsidy, the paper states, "we need to know what the subsidised firm would have spent on R&D had it not received the subsidy."

That quantity does not exist and never will. It is the counterfactual, and the entire design exists to approximate it.

This is the most instructive sentence across the five papers. P1 does not open with its topic, its importance or its literature. It opens by naming what it cannot observe, and everything after is an argument about how close it can get.

It is equally direct about its gap: innovation policies are perceived as crucial to a sector's success, "yet, there is no quantitative assessment of the effectiveness of these policies. This paper attempts to close the gap."

Source example — illustrative only

Every figure below is a finding of one study

P1 examined manufacturing firms in one national economy during the 1990s. Its results as stated: subsidies "greatly stimulated" company-financed R&D expenditure for small firms, and had a negative but not statistically significant effect for large firms. One subsidised currency unit induced 11 additional units of own R&D among small firms. Because most subsidies went to large firms, one unit generated on average a statistically insignificant 0.23 additional units.

These are the results of one study, in one economy, in one decade, under one set of policy settings. They are not a rate, a multiplier, a benchmark or a policy conclusion for anywhere else.

The reporting is worth copying. The paper distinguishes the small-firm effect from the average rather than letting one stand for the other, and reports a statistically insignificant result as a result. Headlining the figure of 11 and omitting the average is exactly how a defensible study becomes a misleading one.

P2 and P5 — arguing without data

Two of the five collect nothing. They are not weak empirical papers; they are not empirical papers. The contribution is the argument, judged on whether the reasoning holds rather than on whether the sample was adequate.

P2 — mathematical modelling

  • Starts from a stated defect in existing practice: conventional real-option methods "may over- or under-state a project's value because they are apt to be influenced by the R&D firm's subjective expectations of the future market or technological prospect"
  • Proposes a method incorporating firms' hedging behaviour that "would not be influenced by the arbitrary judgment of project evaluators"
  • Structure: an OVERVIEW abstract box, a KEY CONCEPTS line — real options, investment diversification, hedging effect — then a modelling section, then references
  • No data collection, no sample, no fieldwork, and no apology for their absence
  • The claim is comparative: the proposed method removes a specific dependence that the existing method has

P5 — formal theoretical modelling

  • Builds a model of an industry regulated by an authority that can subsidise R&D expenditure
  • Two assumptions carry the whole contribution: potential innovators' research lines are imperfectly correlated, and imitation takes time
  • Both are relaxations of standard assumptions — that research lines are independent, and that imitation is instantaneous
  • Compares market equilibrium with patent protection against equilibrium without patents, and reasons about social welfare
  • No data, no sample, no case. The argument is deductive from the stated assumptions

P5 is the cleaner teaching case, because its contribution is locatable. Change two assumptions and the welfare conclusion changes. A reader wanting to challenge it knows exactly where to aim — which is what a well-built deductive argument looks like.

Practice note

What a non-empirical paper owes its reader

Neither paper collects data, and both are still checkable, because both make their dependencies explicit. P2 names the subjectivity its method removes. P5 names the two assumptions it relaxes.

If your own contribution is a method, a framework or a model rather than a finding, that is the standard to meet: state the conditions under which the argument holds, and state what it would take to break it. The equivalent move in an empirical study is a limitations statement — see Stating Limitations and Contribution. This is a synthesis, not a rule the papers state.

P3 — the survey, and the variable that defines its groups

P3 is the only one of the five that collects primary data from people. R&D directors in high- and low-effectiveness organisations were surveyed and the two groups compared.

Its stated finding is a genuine two-part result: directors in both groups attach similar importance to the skills and knowledge bases needed, but high-effectiveness organisations "are significantly more capable than their low-R&D effective counterparts in almost all areas". Knowing what matters is not the differentiator; being able to do it is.

Caution

The grouping variable is the respondents' judgement of themselves

Organisations were classified as high-effectiveness because they were rated as such by their own directors. The independent variable — which group you are in — and the dependent variable — how capable you are — therefore come from the same person, answering the same instrument, on the same day.

That is a construct-validity problem with a name: common-method bias. A director who considers their organisation highly effective has an obvious reason to rate its capabilities highly, and nothing in the design separates the two judgements.

This does not make the paper worthless; it bounds what the finding means. The defensible reading is that directors who rate their organisation effective also rate its capabilities highly. The reading the framing invites — that capability causes effectiveness — is not supported by a design in which one person supplies both measures.

WHAT WOULD HAVE SEPARATED THE TWO MEASURES

Design moveWhat it would have boughtWhat it would have cost
Group by an external outcome — patents, launches, revenue from new productsThe grouping no longer depends on the respondent's opinion of their own organisationAccess to performance data, and an argument about which outcome measure is fair across organisations
Take capability ratings from someone other than the directorThe two measures come from different people, breaking the common-method linkA second population to recruit, and a new question about whose rating counts
Separate the two measurements in timeWeakens, though does not remove, the tendency to answer consistently within one sittingTwo rounds of contact, and attrition between them
Keep the design and state the limitationCosts nothing, and tells the reader exactly how far the finding travelsNothing except the willingness to write it down

Synthesis. The supplied material records the design feature; it does not propose alternatives. The fourth row is what a critique should ask for at minimum.

The transferable point is narrow: where the variable sorting your cases into groups is a self-assessment, you are comparing self-assessments, not the things assessed. That belongs in the design section, not the discussion — see Survey Design and Response Rates in Practice.

P4 — a case study whose output is a method

P4 proposes a project portfolio option-value method and applies it to one large R&D investment at one organisation. The case is not the finding — it is the demonstration that the method runs.

It is unusually clear about its own scope. The method, it states, "is not about 'perfect' or 'complete' valuation models, but rather about providing a comprehensive but not-too-detailed view of major challenges and key criteria for success" — declining a claim in advance, and foreclosing a line of criticism with it.

The four conditions P4 names its method for

CONDITION ONE

Many technological and market uncertainties

The method is aimed at portfolios where the unknowns are numerous rather than at single projects with one dominant risk.

CONDITION TWO

Resolution order cannot be specified in advance

You cannot say up front which uncertainty resolves first, or in what sequence decisions will have to be made. This is what rules out a simple staged model.

CONDITION THREE

Interdependencies among projects

Projects in the portfolio affect one another, so valuing each in isolation and summing produces the wrong number.

CONDITION FOUR

Transparency is vital

The method has to be inspectable by the people using it. This is why visualisation is one of its declared key concepts.

Naming the conditions does a limitations statement's job in advance. It tells you when the method applies and, by implication, when it does not — the distinction a good critique draws between a limit of applicability and a flaw.

The limitation profile is the familiar single-organisation, single-application one. Whether the method transfers is not established here, and the paper does not claim it is.

What the five have in common

FIVE CROSS-CUTTING OBSERVATIONS ABOUT THESE FIVE PAPERS

#ObservationWhat it means for your reading
1Only one of five collects primary data from people. One is econometric on existing firm data, two are pure modelling, one is a single case study"Research" in this literature very often means reasoning over existing material. Assuming you must go and ask someone is a habit, not a requirement
2Three share a house style — an OVERVIEW abstract box plus a KEY CONCEPTS line before the bodyThat is the journal's requirement, not the authors' choice. The same forcing device as the structured abstract in this library's examined conference paper
3None declares a research paradigmThis now holds across ten examined works — five theses and papers, and these five journal papers — while the teaching material states it should be clear what paradigm you are working within
4Two report results that do not support the expected direction, and neither buries itP1's statistically insignificant average effect; P5's conclusion running against patent protection. Both are reported in the abstract, not hidden in a discussion
5Journal length forces omission. None has a methodology chapter in the thesis sense, and two have no empirical method at allA reader trained on thesis structure will misread these as incomplete when they are entirely conventional for their venue

These are observations about these five papers only. They are not published statistics about the field and must never be presented as rates.

Source gap

Ten works examined, ten with no paradigm declaration

The proposal material in this library states plainly that "it should be clear what paradigm you are working within, what theoretical assumptions you are making or questioning." Five theses and papers examined in an earlier batch declared none. These five journal papers declare none either.

The tension is documented on both sides and resolved by neither. Two readings are available: that the requirement is a pedagogical device published practice quietly drops, or that published work in these venues is weaker for the omission.

The practical position is certain either way: ten published works declining to declare a paradigm is not permission to skip the question in an assessed proposal. See Declaring a Research Paradigm — Or Not.

Reading a journal paper when you were trained on theses

The fifth observation causes the most trouble. A thesis-trained reader opens a seven-page paper, finds no methodology chapter, no limitations section and no philosophical position, and concludes it is thin.

Usually it is not. It is compressed to a page budget the author did not set, on a template the journal imposed. Judging it against a thesis contents page measures the venue, not the work.

WHAT IS MISSING BECAUSE OF LENGTH, AND WHAT IS MISSING BECAUSE OF DESIGN

Absent elementIn these five papers it is usually…How to tell the difference
A methodology chapterA length casualty. The method is compressed into a section or a paragraphLook for whether the method is stated somewhere, even briefly. Stated but not elaborated is compression
Any empirical method at allA design decision, in P2 and P5. There is nothing to report because nothing was collectedThe paper's claim is analytical. Asking it for a sample is asking the wrong question
A limitations sectionSometimes replaced by scope conditions stated up front, as in P4Search the introduction and the method for what the paper declines to claim
A paradigm or philosophical positionAbsent in all ten works examined in this libraryNot a length effect. Seven pages and 22 pages both omit it

Questions to put to a journal design before you use it as a model

  • Does the paper generate any new observation of the world, or does it reason over existing material?
  • If it collects data, does the variable that sorts cases into groups come from the same source as the outcome measure?
  • If it collects none, are the assumptions the argument rests on stated where you can find them?
  • Does it report the result that did not go its way, and where — abstract, results, or buried in discussion?
  • Does it state the conditions under which its contribution applies?
  • Is the design one you could actually run under your own access, timeframe and word count?
Check before you proceed

Before you copy one of these designs

Check the venue against your own. A design that works in seven pages of a practitioner journal, with a modelling section and no empirical method, will not satisfy an examiner expecting a methodology chapter.

What transfers is not the shape of the document but the individual move — naming the counterfactual you cannot observe, stating the assumptions you relax, declaring the conditions your method is for, reporting the result that ran the wrong way. Those survive any change of venue. See Critiquing a Journal Article.

What to carry forward

  1. Five designs in one subject domain, and only one collects primary data from people. Two collect none at all.
  2. P1 opens by naming the quantity it cannot observe. Building a design around an acknowledged counterfactual is the most transferable move in the set.
  3. P1 reports a statistically insignificant average effect alongside a large small-firm effect. All its figures are findings of one study in one economy in one decade.
  4. P3's groups are defined by respondents rating their own organisations, and its capability measure comes from the same respondents. That bounds the finding to what directors say about themselves.
  5. P4 names four conditions its method is for, which does a limitations statement's job in advance.
  6. None of the ten works examined in this library declares a research paradigm, while the teaching material says it should be clear which one you are in.
  7. Missing sections in a short paper are usually a venue constraint, not a defect. Check whether the method is stated before you conclude it is absent.

Frequently asked questions

Does one of five collecting primary data mean most research does not involve people?

No. These are five specific papers supplied alongside the teaching material, all in one subject domain, and they support no claim about the field. What the set does show is that designs which reason over existing data, or over stated assumptions, are ordinary and publishable — so the assumption that a study must involve fieldwork to count is a habit rather than a rule.

What is wrong with a self-rated grouping variable?

Nothing, until the outcome you compare across the groups comes from the same respondent. In P3 the organisations were classified as high-effectiveness by their own directors, and those same directors rated the organisations' capabilities. The two measures are not independent, so a correlation between them may reflect how a person answers a questionnaire rather than anything about the organisation.

Can I write a paper or thesis with no data at all?

Two of these five papers do exactly that, and both are published — one proposes a valuation method, the other builds a formal model and reasons from it. The requirement shifts rather than disappears: a non-empirical contribution has to state the assumptions it rests on and the conditions under which it holds. For an assessed master's project, check what your own institution permits before designing around it.

Why do three of the papers look structurally identical?

Because they were published in the same practitioner journal, whose house style requires an OVERVIEW box and a KEY CONCEPTS line before the body. That structure is the venue's requirement, not the authors' design decision, and reading it as an authorial choice will mislead you about how the work was conceived.

Should I report a result that does not support what I expected?

Yes, and two of these five demonstrate how. One reports a statistically insignificant average effect alongside a strong effect in a subgroup, distinguishing the two rather than letting the favourable figure stand for both. The other reaches a conclusion running against the arrangement it examines. Both put the unfavourable result in the abstract, which is the opposite of burying it.

References and source attribution

  1. Five journal papers supplied as exemplars alongside the teaching material, published between 2000 and 2011 in economics and technology management journals, covering R&D subsidy evaluation, R&D project valuation under hedging, R&D organisational effectiveness, R&D portfolio uncertainty and the efficiency of patents. Design observations only; referred to on this page as P1 to P5.
  2. Bryman, A. 2016, Social Research Methods, 5th ed., Oxford University Press, Oxford — cited in the supplied source; the standing reference for survey design and measurement validity.
  3. O'Leary, Z. 2017, The Essential Guide to Doing Your Research Project, 3rd ed., Sage Publications, London — one of the general research methods texts cited across the supplied source.
  4. Quinlan, C. 2011, Business Research Methods, 1st ed., Cengage Publishing — cited in the supplied source, and the origin of the methodology framework used across this library.
  5. The supplied teaching source: consolidated weekly teaching notes and slide material accompanying the five papers, including the activity brief that required them to be identified and critiqued.

Suggested questions for Ask KEVOS

  • Which of these five designs is closest to what my own project could actually run?
  • Check my survey design for a grouping variable that comes from the same respondent as my outcome measure.
  • My contribution is a method rather than a finding. What do I have to state instead of a sample?
  • Help me identify the counterfactual my study cannot observe, and how to write about it honestly.
  • Is this short paper thin, or is it compressed by its journal's length limit?

Related KEVOS knowledge

Critiquing a Journal ArticleCore · research exemplarsSeventeen Worked Research Designs in Project ManagementAdvanced · research practiceDeclaring a Research Paradigm - Or NotAdvanced · research exemplarsAbstracts and Structured SummariesCore · research exemplarsStating Limitations and ContributionCore · research exemplarsEvaluating an Article Before You Cite ItCore · literature review
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