Business Models and Growth
The Customers Who Generate No Signal
Feedback systems are activated by intensity, so the quiet middle of your customer base produces no work item, no owner and no action — a choice nobody made.
Decision-grade perspectives across AI, strategy, projects, operations, engineering, leadership, governance and transformation.
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Feedback systems are activated by intensity, so the quiet middle of your customer base produces no work item, no owner and no action — a choice nobody made.
Your growth function and your risk function are working opposite ends of one mechanism. A framework for what an enterprise may infer, and what it may price on.