Content type
Articles
Knowledge articles across every category of the library.
195 items · page 7 of 9
Article5 Jul 2026Affordable Medicine at Scale: A Biotech Startup Case StudyA biotech startup case study — how a first-time entrepreneur overcame no capital and skeptical banks, then beat the multinationals with a "High Volume, Low Value" model and biosimilars to make costly medicines affordable at scale.6 min readRead MoreArticle5 Jul 2026Designing an Ad Campaign — A 7-Step Lead Generation FrameworkA seven-step framework for designing a powerful ad campaign and generating leads — defining your ideal client, writing a magnetic headline, selling the outcome (reason why–feature–outcome), articulating a unique serving proposition, offering a guarantee, adding social proof, and ending with a call to action.7 min readRead MoreArticle5 Jul 2026Discounting Strategy: A Plan to Mark DownA complete discounting strategy — two checks before you discount, the three aims, fifteen discount techniques, nine profit parameters (margin, markup, break-even) to price it right, and the traps to avoid.7 min readRead MoreArticle5 Jul 2026The 8 P's of Business in DepthThe 8 P's of Business in depth — a sequence framework with a diagnostic: most business problems trace to the People, Pricing & Positioning or Process P's, while Profit is the result and Purpose binds all seven.8 min readRead MoreArticle5 Jul 20265 Tools for Competitor AnalysisFive categories of competitor-analysis tools for tracking, analysing and learning from your competition — web-mention alerts, social media analytics, SEO and backlink tools, content analysis, and all-in-one digital marketing suites — to sharpen your own marketing and get ahead.6 min readRead MoreArticle5 Jul 20267 Steps to Social Media SuccessA 7-step content management system for social media — set goals, build a content engine, listen, match content to each platform, audit, distribute, and serve customers to drive awareness, engagement and ROI.6 min readRead MoreArticle5 Jul 20269 Tips to Create an Awesome Ad CampaignCreate ad campaigns that win hearts — nine tips on putting value before profit, turning your product into a living brand-hero, telling a campaignable emotional story, and delivering on every promise.7 min readRead MoreArticle5 Jul 2026Agile & Hybrid Delivery2 min readRead MoreArticle5 Jul 2026Complete Wall — All 27 (single print)42 min readRead MoreArticle5 Jul 2026Five Tips to Find a Killer Business IdeaFive tips to find a killer business idea — aggressive networking, weekend time with startups, A/B testing, building an MVP, and reading for future signals — then validate every idea on a lean canvas.7 min readRead MoreArticle5 Jul 2026Flashcards & Self-Quiz1 min readRead MoreArticle5 Jul 2026The 8 P's of BusinessThe 8 P's of Business — a sequence framework: Problem, Prospect, People, Product, Pricing & Positioning, Process & Performance, Profit, and Purpose, the thread that binds the other seven together.7 min readRead MoreArticle5 Jul 2026The 8 P's of Business — A Sequence for Marketing SuccessThe 8 P's framework as a strict sequence — Problem, Prospect, People, Product, Pricing & Positioning, Process & Performance, Profit — bound together by Purpose. How to build a business in order, why most problems trace to specific P's, and why breaking the sequence breaks the business.8 min readRead MoreArticle5 Jul 202621 Startup Strategies: Freelancer to BusinessTwenty-one strategies to go from freelancer to scaled business — covering freelancing, contracts, market segmentation, customer profiling, MVBP, pricing, COCA and LTV, negotiation, and scaling with the 3 T's.7 min readRead MoreArticle5 Jul 2026Master Revision Wall2 min readRead MoreArticle5 Jul 2026Procurement & Contracts2 min readRead MoreArticle5 Jul 2026Quality Management2 min readRead MoreArticle5 Jul 2026Schedule & Critical Path2 min readRead MoreArticle5 Jul 2026Stakeholders & Communications2 min readRead MoreArticle5 Jul 202614 Powerful Ways to Motivate Your TeamFourteen strategies for building a high-performance, motivated team — understanding your people, listening to understand, situational leadership, clear outcomes and milestones, catching people doing right, succession, the 7-38-55 communication rule, and the 40-20-40 feedback sandwich — so your team stays, performs and grows.7 min readRead MoreArticle5 Jul 202621 Startup Models & StrategiesAnonymised models of 21 funded startups — across marketplaces, fintech, mobility, SaaS and D2C — and the recurring playbook behind them: digitise fragmented industries, layer value-added services, and build ecosystems.7 min readRead MoreArticle5 Jul 2026EVM — Forecasting (EAC/ETC/VAC/TCPI)2 min readRead MoreArticle5 Jul 2026OPM & Organisational Maturity2 min readRead MoreArticle5 Jul 2026Portfolio — Domains, Selection & Balancing2 min readRead More